Before the first time use, some dust may have accumulated on the heating elements of your Philips Toaster, and this could cause a smell. This is normal.
To solve this, we recommend you to let the appliance complete a few toasting cycles, without bread on the highest setting, in a properly ventilated room. This will burn off any dust that may have accumulated on the heating elements of your toaster and will prevent unpleasant smells when toasting bread.
Did these solutions not solve the issue? Please contact us for further assistance.