New Delhi, India – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today unveiled the launch of the new Philips Sonicare range of electric toothbrush series that features advanced sonic technology. It provides three to seven times better* plaque removal as compared to manual toothbrushes.
It is scientifically proven that people who use electric toothbrushes have healthier gums, less tooth decay, and keep their teeth and gums healthy for longer. The Philips Sonicare range of series provides an effortless and effective solution for daily cleansing and maintaining stronger gums with superior cleaning. The Sonic technology in these series removes plaque three times more than the standard manual brushing by making 31,000 brush strokes per minute. * This technology utilizes micro vibrations which drive fluid inside the teeth and gum line leading to gentle and effective cleaning.
The new Philips Sonicare range includes three products across various price ranges i.e., Philips Sonicare 1000 and 3000 series, and Protective Clean 4300 Series. The Philips Sonicare 1000 series optimizes brushing with 2-minute * SmartTimer and 30 second QuadPacer which guides to brush for the recommended time to ensure effective clean. Along with the above features, the Philips Sonicare 3000 series introduces the BrushSync technology that enables to track the longevity of the brush head and accordingly alerts when it is time to replace the head. Additionally, it also features a built-in pressure sensor which is automatically alerted in case of brushing too hard to protect the gums. The ProtectiveClean 4300 series has two brushing modes along with 62,000 micro vibrations that assures improvement in gum health. *
For a user-friendly experience, Sonicare brush heads can be fitted and interchanged with any Sonicare range of toothbrushes and can be customized as per specific needs such as plaque removal, teeth whitening and gum care. Moreover, to facilitate easy transition of using an electric toothbrush today, all the models feature Easy-Start program allows for a gradual increase of brushing power while using the electric toothbrush for the first 14 times.*