NEW DELHI, INDIA: Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today expanded its existing portfolio of innovative beauty products with the launch of the Philips Hair Straightening Brush. This product is for all multi-tasking divas, who often end up compromising on their desired look because of paucity of time – it promises to give naturally straight hair to all women in just 5 minutes! The new styling hair straightening brush comes with Silk ProCare Technology that not just gives great results in no time, but also cares for your hair and ensures minimal damage.
True to its promise of making products that make life better, Philips has created this innovative brush with keratin-infused ceramic-coated bristles that are heated. It is a first of its kind brush with KeraShine technology that not just gives straight hair on the go but also nourishes and minimizes heat damage. It comes with a non-heated bristle tips to protect the scalp from heat, should you accidentally touch the brush to it!