Philips India launches the 2-in-1 Airstyler; The secret to salon- worthy blow-dried hairstyles without the worry of hair breakage    

New Delhi, February 24, 2025: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly introduces the Philips 2-in-1 Airstyler (BHA531/10), an innovative hairstyling tool uniquely designed to deliver versatile voluminous hairstyles with 50% lesser hair breakage. This latest addition to the Philips' personal grooming range makes it easier than ever to achieve salon-quality blow-dried hairstyles at home while ensuring superior protection for hair volume and health. The product will be available on BlinkIt starting February 24, 2025 priced at INR 4495.

With innovation at its core, Philips has always endeavored to understand its consumers deeply and create products that solve real needs. For every Indian woman, her hair is an extension of her personality and the way she chooses to wear it is a form of her self-expression. One of the biggest worries for women in India when it comes to hair styling is hair damage, with hair breakage, hairfall and hair thinning leading the list. More than 80% women in India agree that hairfall is one of their biggest concerns. The Philips 2-in-1 Airstyler, with its unique design and technology, is here to solve just this.

Featuring advanced Even Heat Distribution technology, argan oil-infused ceramic plates, and 4x ionic conditioning, the Philips 2-in-1 Airstyler helps women achieve beautifully styled, voluminous hair with up to 3x more volume while minimizing hair breakage by 50%.  The versatile design includes a paddle brush for a naturally straight, voluminous look, and a 38mm round brush for creating effortlessly relaxed waves. With this game changing tool, Philips makes salon-style blow drying simpler and more convenient, while ensuring the perfect care and protection for hair.

Commenting on the launch, Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said, “At Philips, we are committed to continuous innovation that enhances consumer well-being, and the launch of the Philips 2-in-1 Airstyler marks yet another milestone in our ‘better care for more people’ journey. While there is growing consumer demand for voluminous, salon-like hair at home, we recognize that top concerns such as hair thinning, breakage, and hair fall often hold people back from achieving their desired style. More than 8 in 10 women find hairfall to be a leading concern when it comes to hairstyling. With this new launch, we’re striving to solve this consumer problem. This marks our expansion into the premium grooming segment, offering high-quality solutions that blend design and technology to offer superior care to our consumers. The Philips 2-in-1 Airstyler delivers the perfect blow-dried looks with 50% lesser hair breakage. Without compromising hair health, we’re empowering individuals to style with confidence and at the comfort of their homes while protecting their hair.”