News center | India​

Jul 09, 2021

Philips launches the youthful new Beard Trimmer- BT1000 series with skin friendly blades catering to Gen Z needs in its male grooming category


  • The 4 products in the series are priced at a range from INR 895 to 1,195

New Delhi, India – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today launched its Beard Trimmer BT1000 series, the ideal product for Gen Z males who are at the threshold of starting their grooming journey. Innovated and designed keeping in mind the sensitive skin of young men, the BT1000 series will combine ease of use with a stylish look and feel and attractive pricing.


With today’s youngsters taking control of their grooming style and regime in their own hands, this new product offering has been developed to offer both style and comfort to young men. Featuring skin-friendly blades that guard against irritation, nicks and cuts, the ergonomically designed BT1000 is equipped with Durapower technology which offers up to four times more battery life compared to any ordinary trimmer today. The product features a battery charging indicator and allows for 30 to 60 minutes of use with a single charge powering use for up to 2-4 weeks. Cordless in design and equipped with a USB charger, the product’s durability is further enhanced with self-sharpening blades.

At Philips, we believe in creating meaningful innovations that can improve lives of our consumers and provide technology catering to their day-to-day needs and preferences. We understand that today, millennials or GenZs are looking for quick solutions which are edgy and technologically advanced. Basis these consumer insights, we have introduced the new BT1000 series for the Indian younger audience which looks for comfort and value for money. The product epitomizes state-of-the-art technology, combined with durability, and convenience for today’s youth. We are confident that this product will provide a comfortable trimming experience protecting the skin of the millennials from nicks and cuts at the same time.”

Vidyut Kaul

Head, Personal Health, Philips Indian Subcontinent

The product additionally comes with a travel lock and two years warranty internationally. 

Today, consumers are looking for grooming solutions at home thus driving the ‘Do-it-yourself’ movement. Philips is betting big on personalized care with these products, which is the perfect answer to the concern of getting salon-like results with ease, in the comfort of one’s home.


The product range would be available at your nearest retail store and for online purchases starting from Rs. 895/-

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2020 sales of EUR 17.3 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at

Click here to read moreClick here to read less



Geetika Bangia

Geetika Bangia

Sr. Manager Corporate Communications

Tel: +91 98181 02133

Media assets

Share on social media

You are about to visit a Philips global content page


Our site can best be viewed with the latest version of Microsoft Edge, Google Chrome or Firefox.