Aug 28, 2018

Philips India launches new garment steamer EasyTouch Plus

The steamer is the perfect solution for ironing delicate garments without the risk of burning them

MUMBAI: Philips India, a leading health technology company, today announced the launch of its EasyTouch Plus steamer. The easy to use steamer is a unique product that is designed for easy wrinkle removal with powerful continuous steam, without worrying about the risk of burns.

EasyTouch Plus steamer is equipped with a five steam level adjustment so that even delicate fabrics can be given a gentle steam. This also comes with a support board accessory for convenient steaming. It is fitted with a 25% larger steam plate compared to its earlier models. This allows consumers to cover more fabric area in one stroke leading to more efficiency in steaming the garment. Apart from this, the steamer also has a 1.6L detachable water tank and easy de-scaling functions for calc-removal, ensuring instant and hassle-free maintenance.

Commenting on the launch at Lakme Fashion Week, Mumbai, Gulbahar Taurani, Marketing Director for Philips Personal Health Indian subcontinent said, “At Philips, we aim to create meaningful innovations that improve the lives of our consumers. The
EasyTouch Plus steamer has been designed for the modern home that demands efficiency and up-to-date technology. In every household, there are certain special and delicate garments like embroidered suits, delicate western wear, sarees etc. which need special care. Based on the consumer insights, we developed the EasyTouch Plus steamer that allows consumers to iron these garments without worrying about the risk of burning them.”

EasyTouch Plus steamer comes with a special hanger and trouser-clip for hanging different garment types, an adjustable double- pole to hang garments of different sizes, a pleat maker accessory to make crisp pleats on shirts and trousers and a glove for extra protection.

Philips India, a leading health technology company, today announced the launch of its EasyTouch Plus steamer. The easy to use steamer is a unique product that is designed for easy wrinkle removal with powerful continuous steam, without worrying about the risk of burns.

At Philips, we aim to create meaningful innovations that improve the lives of our consumers. The EasyTouch Plus steamer has been designed for the modern home that demands efficiency and up-to-date technology. In every household, there are certain special and delicate garments like embroidered suits, delicate western wear, sarees etc. which need special care. Based on the consumer insights, we developed the EasyTouch Plus steamer that allows consumers to iron these garments without worrying about the risk of burning them.

Gulbahar Taurani

Marketing Director for Philips Personal Health Indian

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

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