New Delhi, India – Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today launched its dhobi empowerment initiative ‘Hausla Program’, to provide resources and empower the dhobi community in overcoming the challenges posed by the pandemic. The measures to contain the pandemic have adversely impacted the livelihood of dhobis. Recognising the need to support the dhobi community and provide them with access to resources in these unprecedented times, Philips has collaborated with Dhobi Kalyan Charitable Trust to assist 100 dhobis in Mumbai in reviving their business.
Life has been difficult for dhobis; they have been struggling to make ends meet during the pandemic with people being wary of giving clothes for ironing due to hygiene and safety concerns. To overcome these challenges, Philips team visited dhobi shops and kiosks to provide them with protective gear including masks, gloves, sanitizers, face shields, and laundry bags to deliver clothes. Each dhobi also received a state-of-the-art Philips Iron. Philips educated the dhobis about ways to approach customers wearing protective gear and maintain complete hygiene and safety precautions.
Philips today has also unveiled a campaign film which focuses on hardships faced by dhobis due to the global pandemic and subsequent lockdown, as people are worried about hygiene and safety precautions used by them. Philips has associated with Veteran Actor Mr. Kabir Bedi to talk about their plight as he takes the audience through emotions one felt while wearing a ‘crisp shirt’ or a ‘well pleated saree’ in office and thus highlighting the importance of a dhobi in everybody’s life.