Philips India onboards Rasha Thadani as Brand Ambassador for the Philips hairstyling range

The announcement is marked with the launch of Philips’ new digital film, ‘Designed for Indian Hair’, which brings to life a clear consumer truth: Indian hair operates in one of the most demanding environments in the world. From extreme heat and humidity to hard water, pollution, and genetically diverse hair textures, everyday styling in India presents challenges that generic, one-size-fits-all products are not designed to solve.

Bringing this insight to life is a new digital film, conceptualised in collaboration with The Germ, set in the imaginative world of the Indian Hair Court, where everyday aggressors such as humidity, heat, hard water, and genetics are put on trial for the damage they cause to hair. The narrative underscores a clear message: effective hair styling in India calls for solutions that balance performance with hair health.

The film spotlights Philips’ advanced hair styling portfolio, including the Hair Straightening Brush, Hydrating Hair Dryer, One Stroke Straightener, and 2-in-1 Airstyler, with Rasha Thadani appearing as the Philips Hair Expert. Her presence reflects a new generation of informed consumers who seek high performance, ease of use, and healthier styling outcomes. With this campaign, Philips strengthens its connection with Gen Z and young millennials, aligning with changing beauty expectations where authenticity, credibility, and thoughtful innovation matter as much as style.

Speaking about the association, Smit Shukla, Country Head – Philips Personal Health, said: “Hair styling in India is influenced by a unique mix of climate conditions, environmental factors, and diverse hair types. At Philips, we create products rooted in real consumer insights and backed by science and technology. Our ‘Designed for Indian Hair’ campaign brings this philosophy to life, and Rasha introduces a fresh, contemporary voice that truly connects with today’s generation of consumers.”

Commenting on her association, Rasha Thadani, Brand Ambassador – Philips Hair Styling Range, said: “What drew me to Philips is its clear understanding of hair and the thoughtfulness behind its products. Styling in challenging weather conditions is a task, and Philips focuses on solutions designed with care, science, and real insight. I’m excited to partner with a brand that believes great styling should also mean healthier hair.”

The Philips Hair Styling Range is available on Amazon, Flipkart, Nykaa, select Croma and Reliance Digital stores, and leading appliance retailers across India.