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    Philips India launches HL7707 Mixer Grinder with new Gear Drive and Power Chop technology

    A special Onam launch at Kochi

    • Jul 24, 2018
    • 3 minute read

    Consumer products

    Press release

    NEW DELHI: Philips India is celebrating the harvest festival of Onam in an exclusive manner with the launch of its unique power packed HL7707 mixer grinder. HL7707 is produced post extensive research on consumer insights carried out with several households across Kerala. The product is equipped with revolutionary gear drive technology whichresults inefficient grinding of both wet and dry ingredients with low noise levels. Specially designed with a combination of Power Chop blade and dynamic cutting angle of the inner bowl, Hulk Flash can tackle even the most challenging ingredients with speed and ease. All this makes it a perfect gadget for making dosa, appam batter, potato mashing and mixing simple cake batter.

    Philips HL7707 mixer grinder with accessories showcased at launch

    Another innovative feature of Philips Hulk Flash ensures fast atta kneading, chopping, slicing, grating, and blending of shakes and mock tails. The first-of-its kind fruit filter accessory supports the 100% extraction of pure fruit pulp, coconut milk and tamarind pulp- ensuring there are no bits and pieces of hard fruits or coconut remaining. This lends itself beautifully to South Indian cooking. The new Hulk Flash is priced at INR 9,495/- and comes with a five-year warranty on motor and two year on the product.

    It is indeed a special moment for us to launch our iconic product on the occasion of Onam. We have reached out to multiple households to understand the exact requirement of a mixer grinder before developing our product. With a focus on simplicity, brilliant performance and design, we are certain that our consumers will enjoy the extra help in the kitchen making it easier to provide simple, nutritious and delicious meals to enjoy every day.

    ADA Ratnam

    President of Personal Health, Philips Indian

    Kitchens today are evolving. While they are becoming compact on one hand, there is also a perceptible shift towards becoming stylish and trendy. Keeping in line with this trend, we have launched the new mixer grinder HL7707, which will raise the bar in innovation and efficiency in the kitchen appliance space. We hope that in our own way we have been able to gift something special on the occasion of Onam.

    Dipanjan Chakraborty

    Business Head- Domestic Appliances, Philips Indian
    • Philips India is celebrating the harvest festival of Onam in an exclusive manner with the launch of its unique power packed HL7707 mixer grinder. HL7707 is produced post extensive research on consumer insights carried out with several households across Kerala

    To further add to the festivities, consumers can win an assured prize through exciting Scratch & Win offers with every purchase, on the entire Philips mixer grinder range along with an exclusive bumper prize of a free trip to Dubai.

    Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

    Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

    Media assets

    • Philips HL7707 mixer grinder with accessories showcased at launch

      Philips HL7707 mixer grinder with accessories showcased at launch

    • Philips India team at HL7707 mixer grinder Onam launch event

      Philips India team at HL7707 mixer grinder Onam launch event

    Media contacts

    Juhie Gorwara profile

    Juhie Gorwara

    Head of Brand, Communications and Digital India
    Contact details

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