Gulbahar Taurani is the Vice President for Philips Personal Health, Indian Subcontinent and is a member of the Philips India Leadership Team. A fast-tracker and veteran in the consumer durables industry, he brings in a wealth of knowledge to his role, with more than 18 years of experience across Consumer Durables, FMCG and Telecom sectors. Gulbahar (Gul) is also an Executive Council Member at Consumer Electronics & Appliances Manufacturers Association (CEAMA) and is also associated with the Indian Marketing Association (IMA). Gulbahar’s understanding of the India market as well as his strong relationships with key customers, consumers & industry stakeholders makes him well poised to lead the Personal Health business towards becoming a more consumer and customer focused organization.
As Vice President Personal Health Indian Sub-Continent, he is responsible for the overall management, strategy development and execution for the business in India which includes spearheading a dual Brand Strategy (Philips and Preethi) & managing the end-to-end business spanning across Innovation, Digital, Manufacturing, & Commercial teams in India and Sri Lanka.
In his 16 years’ career at Philips, Gulbahar has undertaken various roles and successfully led large teams across functions and geographies. In his previous role as Marketing Director Philips Personal Health India, he was instrumental in driving Strategy and governance of the overall Brand Experience for all businesses in India, building marketing thought leadership, as well as advising Business Heads & Category Managers in delivering Winning campaigns, & driving Customer Brand preference in Market. He has also been instrumental in successfully introducing first of its kind categories in India (Eg. the Air Fryer, Air Purifier) along with exponentially growing other core businesses and categories.
Gul credits his success to the mentoring and guidance he has received during the early days in his career & to an unparalleled passion for business and people which he has displayed throughout his career.
Gulbahar holds a Master’s degree in Business Administration and a Bachelor’s degree in Commerce. In his spare time, he likes to spend time with his family, watch movies and play table tennis.