Improving patient experience with better X-ray exam environment

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The Jeroen Bosch Ziekenhuis (Jeroen Bosch Hospital) is one of the biggest teaching hospitals in the Netherlands and aims to become the most patient-oriented hospital in the country.

To help patients feel more comfortable when they undergo a radiography exam, the Jeroen Bosch Hospital installed Philips Ambient Experience in two of its radiography rooms.

The Philips Ambient Experience team used design thinking in healthcare to create a peaceful and pleasant environment that benefits patients and caregivers. In a 2011 study, Philips Research documented an increase of 29% and 45.45% in patient satisfaction in the Ambient Experience rooms compared to the control group.1

jeroen bosch xray room ambient experience
jeroen bosch xray room
"Patients are clearly more relaxed, thanks to the combination of lighting, video projections and sound.”

- Harm Geraedts

Cluster Manager for Imaging Techniques, Jeroen Bosch Hospital

Our Approach

Based on Philips expertise in healthcare technology and consumer design, we put best practices to work, introducing innovative elements to transform a medical environment. Our validated room designs help support the specific procedures for different clinical areas such as radiography.

The Ambient Experience solution can include:


  • Dynamic LED lights ‘Ambient Lighting’ along the ceiling perimeter wash the walls in inviting colors
  • Thematic video with high quality audio provide a powerful distraction for the patient
  • Patients select the theme they desire and watch lights and images interact
  • Rounded corners make the rooms look bigger and discourage clutter

Patient-friendly themes


The Ambient Experience rooms at Jeroen Bosch Hospital use design thinking in healthcare to enrich the experience of over a hundred patients every day. They give patients a sense of control in what is frequently a stressful situation, which often allows examinations to be completed comfortably and quickly.

jeroen bosch hospital getting patient ready for xray foot
helping patient for xray

The study by Philips Research confirmed that the Ambient Experience rooms are improving patient satisfaction significantly. Staff benefit as well. Ambient Experience makes their working environment feel less clinical and makes work a more pleasant experience.

1 Patients who underwent an X-ray exam in a room with Ambient Experience showed a noticeably higher Net Promoter Score (a figure that indicates to what extent someone is willing to recommend the hospital to people they know), than patients examined in a “normal” X-ray room. The difference between the control group and group 1 (patients not informed about AE) was +29% and group 2 (patients informed about AE) was +45.45%.

* Results from case studies are not predictive of results in other cases. Results in other cases may vary.

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