NEW DELHI: Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has launched a strong campaign to increase awareness around asthma and associated respiratory issues, especially amongst children. The multichannel initiatives across social media and on-ground initiatives intents to bridge the alarming gap in knowledge around managing asthma, risks of asthma attacks and its triggers associated with indoor pollution.
With an estimated 15-20 million of the total Indian population suffering from asthma, the allergy and asthma sufferers are looking for ways to ease the symptoms by reducing indoor air-borne pollutants. It has been observed that asthma is prevalent in roughly 10-15% of children aged between 5-11 years old. The strongest risk factors for developing asthma are exposure, especially in infancy, to indoor pollutants (such as house dust mites in bedding, carpets and stuffed furniture, cats and cockroaches, PM2.5 and pollen) and a family history of asthma or allergy.
The initiative will witness Philips organizing live demonstrations across 100 consumer electronics and appliances stores in the country, reaching out to respiratory patients and parents of young kids to spread awareness around health impacts of indoor air pollution, and how air purifiers help in combating asthma triggers. Philips is also running a campaign tilted ‘‘Help your child Fight against Asthma” across its social media handles including, Facebook, Instagram, YouTube and Google Display Network. In addition to this, Philips is also distributing leaflets in catchment areas to spread awareness around Asthma and its prevention.
