Over 90% Indian women feel Positive mind-set, Physical fitness and Emotional balance is a part of their Beauty: Philips Global Beauty Index
Water drinking routine incorporated by 87% of Indian women compared to global average of 71%
67% women feel self respect is key to being confident
Indian women are concerned that their products are eco-friendly and organic (91%)
New Delhi: Philips, the brand which powers the country’s youth with styling gadgets, released the findings of its annual study, Philips Global Beauty Index. Over 1,000 women were surveyed in India, across metros to analyse the beauty industry’s pace and its sync with women’s changing roles and the demand for personalised products and constant innovation. This study determines trends and views on beauty dilemmas faced by today’s consumers, different ways that women distinguish their beauty routine and style from others, what it means to have a healthy state of mind, and diverse roles that beauty plays in different aspects of women’s lives. Indian women have come forward to express a unified sentiment which establishes, that Beauty to them, is about expressing Style today, while caring for our well-being, for a healthier tomorrow.
Indian women are conscious and appreciative of their mental and physical health – and believe it to be a part of their beauty regime and are more comfortable in their skin than ever. Women in India are most likely to having self-respect (67%) as making them feel confident. Happiness (63%) is their next most chosen confidence-booster. 87% survey respondents said they are most likely to incorporate drinking water and 58% agreed to exercising often as part of their beauty regime Indian women also practice yoga (57%) and meditate regularly (47%), far more so than any other nationality. 42% of Indian women feel that the beauty industry is more focused on overall wellbeing than it was in the past! Over 52% women are aspirational and look up to celebrities for their choices of beauty products Women in India are the most likely to have incorporated well-being components in to their beauty routine, with 64% citing this compared to the global average of 42%.
Ms. Dipti Shah Jagdev, Senior Director – Personal Care, Philips Personal Health, India, shared, “Philips understands the Indian woman and her evolving needs. In India, more and more women are pursuing higher education; joining the workforce; and families are going nuclear. Women straddle multiple roles as career women, mothers and social agents. That’s why, at Philips, we care about creating the next generation of beauty tools for the women of today. Philips is proud to partner with Indian women as they continue to discover deeper value and innate beauty that comes from a balance between physical and mental health and wellbeing.”
Indian women are ethically conscious when it comes to the products they buy.
Indian women consider it important to make ethical choices around products and brands (77%) 91% respondents agreed to the concern whether the products are eco-friendly and organic. They consider high-tech and scientific ingredients important!
Indian women prioritise beauty when getting married, but feel more themselves at work. Indian women are likely to feel most beautiful as a bride on their wedding day (39%). The next most chosen option was lower: less than one in five women say they feel most beautiful when out on a date with their partner (17%). They are most likely to feel most themselves when at work because they feel particularly healthy or happy (76%), and they wear clothes that make them feel special (58%).
Philips believes that beauty is a wonderful energy that exists inside every woman. That’s why, Philips innovates to bring the next generation of beauty tools, which can empower women to express the beauty they are born with, so they can feel beautiful in their own way, no matter where life takes them.
The very talented young actor and youth style icon, Alia Bhatt is the brand ambassador for Philips Beauty. Philips offers a range of hairstyling gadgets including dryers, straighteners, and stylers as well as an extensive range of epilators for women.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 70,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
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