Over 90% Indian women feel Positive mind-set, Physical fitness and Emotional balance is a part of their Beauty: Philips Global Beauty Index

New Delhi: Philips, the brand which powers the country’s youth with styling gadgets, released the findings of its annual study, Philips Global Beauty Index. Over 1,000 women were surveyed in India, across metros to analyse the beauty industry’s pace and its sync with women’s changing roles and the demand for personalised products and constant innovation. This study determines trends and views on beauty dilemmas faced by today’s consumers, different ways that women distinguish their beauty routine and style from others, what it means to have a healthy state of mind, and diverse  roles that beauty plays in  different aspects of  women’s lives. Indian women have come forward to express a unified sentiment which establishes, that Beauty to them, is about expressing Style today, while caring for our well-being, for a healthier tomorrow.

Trends

• Indian women are conscious and appreciative of their mental and physical health – and believe it to be a part of their beauty regime and are more comfortable in their skin than ever.
  Women in India are most likely to having self-respect (67%) as making them feel confident. Happiness (63%) is their next most chosen confidence-booster.
  87% survey respondents said they are most likely to incorporate drinking water and 58% agreed to exercising often as part of their beauty regime
  Indian women also practice yoga (57%) and meditate regularly (47%), far more so than any other nationality.
  42% of Indian women feel that the beauty industry is more focused on overall wellbeing than it was in the past!
  Over 52% women are aspirational and look up to celebrities for their choices of beauty products
  Women in India are the most likely to have incorporated well-being components in to their beauty routine, with 64% citing this compared to the global average of 42%.

Ms. Dipti Shah Jagdev, Senior Director – Personal Care, Philips Personal Health, India, shared, “Philips understands the Indian woman and her evolving needs. In India, more and more women are pursuing higher education; joining the workforce; and families are going nuclear. Women straddle multiple roles as career women, mothers and social agents. That’s why, at Philips, we care about creating the next generation of beauty tools for the women of today. Philips is proud to partner with Indian women as they continue to discover deeper value and innate beauty that comes from a balance between physical and mental health and wellbeing.”

• Indian women are ethically conscious when it comes to the products they buy.

Indian women consider it important to make ethical choices around products and brands (77%)
91% respondents agreed to the concern whether the products are eco-friendly and organic. They consider high-tech and scientific ingredients important!

• Indian women prioritise beauty when getting married, but feel more themselves at work.
  Indian women are likely to feel most beautiful as a bride on their wedding day (39%). The next most chosen option was lower: less than one in five women say they feel most beautiful when out on a date with their partner (17%).
  They are most likely to feel most themselves when at work because they feel particularly healthy or happy (76%), and they wear clothes that make them feel special (58%).