- Water drinking routine incorporated by 87% of Indian women compared to global average of 71%
- 67% women feel self respect is key to being confident
- Indian women are concerned that their products are eco-friendly and organic (91%)
Ms. Dipti Shah Jagdev, Senior Director – Personal Care, Philips Personal Health, India, shared, “Philips understands the Indian woman and her evolving needs. In India, more and more women are pursuing higher education; joining the workforce; and families are going nuclear. Women straddle multiple roles as career women, mothers and social agents. That’s why, at Philips, we care about creating the next generation of beauty tools for the women of today. Philips is proud to partner with Indian women as they continue to discover deeper value and innate beauty that comes from a balance between physical and mental health and wellbeing.”
Indian women consider it important to make ethical choices around products and brands (77%)
91% respondents agreed to the concern whether the products are eco-friendly and organic. They consider high-tech and scientific ingredients important!
Philips believes that beauty is a wonderful energy that exists inside every woman. That’s why, Philips innovates to bring the next generation of beauty tools, which can empower women to express the beauty they are born with, so they can feel beautiful in their own way, no matter where life takes them.
The very talented young actor and youth style icon, Alia Bhatt is the brand ambassador for Philips Beauty. Philips offers a range of hairstyling gadgets including dryers, straighteners, and stylers as well as an extensive range of epilators for women.