If there’s one thing that babies have taught us over the years, it’s that little things matter – like the feel of the teat on their bottle which reminds them of their mother, or the comforting shape of their soother that puts their mind at ease.
In 1984, new parents Edward and Celia Atkin found it difficult to feed their baby from a bottle. The teats were too long, hard and thin and the narrow bottles were difficult to fill and easy to knock over. Edward used his years of design and manufacturing experience to completely reinvent both the teat and bottle – creating the AVENT bottle that millions of parents around the world know and trust!
Edward's first innovation was to design a bottle that not only had a wider neck so it was easier to fill, but was also easier to hold and use. However, the real breakthrough came with the design of the teat. His years of experience working for his father’s rubber company meant that Edward was able to produce the world’s first teat made of entirely odourless and tasteless silicone, making it easier and more pleasant for babies to feed through. The AVENT bottle and teat that Edward created have set the standard for newborn baby feeding since their launch in 1984 , with a design that is as close as possible to nature and a unique, clinically tested, venting system that is still used to reduce colic in newborn babies.
Paying attention to the tiniest detail is what continues to make Philips AVENT different. By continually listening to mums and healthcare professionals, we’ve been developing products that are inspired by nature to positively impact your baby’s wellbeing – and your peace of mind – since 1984.
Since Philips AVENT was founded over 35 years ago, we have extended our range of products and delivered a number of industry firsts:
- 1st feeding bottle with clinically proven colic reducing properties (The Philips AVENT Classic bottle)
- 1st electric steam steriliser
- 1st manual breast pump clinically proven to be as effective as electric breast pumps
- 1st non-surgical treatment for inverted nipples (Philips AVENT Niplette)
At Philips AVENT, we’re extremely proud of our British heritage – 80% of our products are manufactured in the UK, at our factory in Glemsford, Suffolk. Our products are recommended by healthcare professionals, praised by mothers and recognised internationally. We have sold over 100 million feeding bottles since 1984 and we continue to win a host of awards from parenting magazines around the world. It’s no surprise then that we’re the #1 recommended brand by mothers, across the globe.