Business World, one of India’s top business magazines, in their latest issue has come up with an industry story focused on “ Home Care” in India. The article gives an overview of providing healthcare services at home and how the concept of providing healthcare facilities at home has been around in other countries. The story also highlights how service providers in India are not just working with hospitals and doctors but also with pharmaceutical companies to deliver the stock of medicines, mostly high-end, at the patient’s door step.
Philips India has been mentioned in the story, where the company’s Home Care Services which focuses on delivering both devices and medical services at the consumers’ household is highlighted. The article also mentions a pilot study under ‘Project Vijay’ carried out by Philips for operating the home healthcare business for over a year and how the company has grown 10 times in the last 10 months with its home healthcare treatment.
Mr. Priyank Agarwal, head of strategy and direct to patient businesses, Philips India has been quoted in the story stating that “The home healthcare facilities provided by Philips for chronic obstructive pulmonary disease patients range from Rs 5,000 per month to Rs 3 lakh a year, while that for iCU@Home start from Rs 8,000 per day. He further says that ““We are targeting a growth of 20 per cent over the next two years”.