Delhi, India – Philips Consumer Lifestyle extends its personal care range from the recently launched hair care accessories for women to the stubble & beard styler and the 7-in-1 grooming kit as part of its men’s grooming range. The new range of products comes with added features backed with utmost technology to give you a well groomed look.
Building on its brand promise of sense and simplicity, Philips has developed these on-the-go grooming options which act as a handy salon and makes life simpler and easier for men. With flexible settings the range provides users the power of professional styling at home.
The new stubble & beard styler features 9-lock-in-length setting to let you adjust the length as you desire. The steel ware technology and the exclusive comb design give superior visibility with maximum precision.
The 7-in-1 grooming kit comes with multiple grooming add-ons and easy maintenance. The multiple attachments consist of 9 position beard and moustache, 9 position hair clipper comb, full size trimmer blade (32mm), micro foil shaver (21mm), nose and ear trimmer; and a precision trimmer (21mm). It is further equipped with unique patented MicroBlade technology.
Commenting on the new range, Mr. Murali Sivaraman, Vice Chairman & Managing Director, Philips India said, “The introduction of the new products in the men’s personal care segment will cater to the booming Indian market of image conscious consumers by uniquely delivering effective, easy to use, high quality men's products which protect and enhance the skin. Increased interest by male consumers in personal care products, popularity of men’s magazines, technological innovations such as Philips’ unique patented MicroBlade technology constitute key factors in driving the grooming products for men category in India. Keeping this in mind, Philips introduces the new QT4019 Stubble & Beard Styler and the 7-in-1 Grooming Kit QG3150 with for men who want to look well-groomed at all times.”
The QT4019 stubble & beard styler comes in new colors with rubber finish and is priced at Rs. 1195/-. The 7-in-1 grooming kit QG3150 is priced at Rs.2695.These are available at Croma and Shoppers’ Stop outlets.
Philips is using the popular sites facebook, you tube and msn to promote the campaign. One can create new looks and upload it on the site; and the most voted looks, get a chance to win 5 Yamaha bikes. Videos ads can be viewed online also.
Philips is also running a special festive offer for its customers. On purchase of a 7-in-1 grooming kit QG3150 you get a free HP8100 blow dryer or a Provogue wallet.