Kolkata, India – Philips Electronics India Limited, the country’s leading provider of lighting solutions, unveiled its first ‘Light Lounge’ in Kolkata today. A Light Lounge is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips like Living Colors, Ecomoods, Kidsplace, Ledino and Aquafit. Philips is buoyant about its plans to consolidate its retail presence in the state of West Bengal by opening more Light Lounges and Light Shoppes (Shop-in-shops) in the coming few months.
“In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last one year,” said, Mr. R. Nandakishore, Senior Director - Home Decorative Lighting & Modular Switches, Philips Lighting India. “Kolkata is an immensely important market for us as this is where Philips started its Indian operations way back in 1930. The region offers huge business potential and in view of the approaching festive season, it was the right time for us to start expanding our retail footprint here. The new Light Lounge will offer consumers the complete range of home decorative lighting solutions under one roof.”
The company is aggressively looking to expand its retail presence throughout India and aims to have 450 exclusive touch points - 400 Light Shoppes and 50 Light Lounges - by the end of 2010.
A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. The Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from Rs. 575/- and extends upto Rs. 40,000/.
Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements. The new Philips Light Lounge in Kolkata is located at, Plot No. XI – 16, Block EP & GP, Sector V, Rashmi Building, Kolkata.