Delhi, India: In an initiative to deepen its association with high end design; and show an understanding of Indian consumers’ changing style requirements, Philips today announced its association with leading fashion designer Manish Arora for the upcoming Lakme Fashion Week.
The Winter/Festive 2010 collection by Manish Arora has been tailored to bring style to the patrons and gels perfectly with Philips’ brand promise of sense and simplicity. With this collection, Philips complements its belief in products designed with consumers in mind. On the occasion, Philips also launches Philips’ new SalonShine hair straightener which helps style and grooms your hair without losing its shine.
Speaking at today’s designer and sponsor unveiling event, Vivek Sharma, Head - Marketing, Senior Director, Philips India said, “Lakme Fashion Week is home to the country's best fashion talents and we are proud to be associated with the diva of all fashion shows for the third consecutive season, this time in association with ace designer Manish Arora. The brand Philips stands for a deep understanding of human needs and how to fulfill their aspirations to shine and stand out to be trendy and stylish. Our newly launched SalonShine range is a result of a deep dive into the minds of the style conscious and fashion driven individuals who are trend setters in their own right. Therefore, associating with Manish for the launch is a perfect platform for us as his designs are truly international and targeted at the connoisseurs; and reflects the brand ethos that Philips stands for."
Commenting on the partnership with Philips, designer Manish Arora said, “I am delighted to be associated with Philips, one of the world’s leading lifestyle brands. Our partnership will give me an opportunity to create a collection that celebrates the Philips promise of ‘Sense and Simplicity’ and represents the exciting fusion of fashion and technology.”
Philips’ brand promise of "Sense and Simplicity” brings it to focus on consumers’ lifestyles along with technology. This leads the company to focus on innovation that meets consumers’ desire for wellness and pleasure by introducing products that meet the individual’s interests.