Get the Salon Shine look!

Get the Style, Not the Damage

July 19, 2010

Get the style you want whilst looking after your hair. The Philips SalonShine Hair Dryer 8202 offers Ion conditioning for shiny, frizz free hair


Delhi, India – Philips Consumer Lifestyle introduced the SalonShine Hair Dryer 8202 as a part of their new Salon shine hair dryer range. The new hair dryer features dual functions of heat protection and instant shine. Recognizing that the way in which our lives is becoming complex and fast-paced, Philips has rigorously researched consumer needs in order to deliver revolutionized meaningful innovations based on unique insights. Philips has launched the new Salon shine range in its endeavor to address consumers’ need to style, look and feel their best without being worried about the potential damage to hair, thereby enhancing their self-confidence.


No matter how contemporary the style, the real difference will only be noticeable if the hair looks shiny, smooth, glossy, healthy and ‘undamaged’, and Philips’s revolutionary technology is uniquely placed to deliver all this. The SalonShine Hair Dryer 8202 comes with Philips advanced “EHD technology - Even Heat Distribution technology” which ensures that salon shine distributes the heat evenly so it does not cause damage. Salon shine is further loaded with the Ion technology which provides the hair with ionity for instant shine and frizz free hair. With flexible settings for speed & temperature, Philips SalonShine Hair Dryer 8202 provides users the power of professional drying at home.


Philips Consumer Lifestyle delivers products and solutions based on four platforms: Interactive Living, Healthy Life, Home Living, and Personal Care. These platforms are the basis of Philips’ continued commitment to understand consumers’ lifestyle needs in the domain of Health and Well-being and to deliver on Philips’ brand promise of “sense and simplicity”. The products introduced today focus on the Personal Care platform.


Commenting on the new range, Mr. Mahesh Krishnan, Business Head, Philips Consumer Lifestyle India said: “Our consumer insights indicated that today’s woman wants her hair to be stylish and healthy at the same time. However, her use of hair styling devices like hair dryers is infrequent and ‘rationed’ because they believe that commonly available hair dryers cause damage because of heat. Keeping this in mind, Philips has introduced the new SalonShine Hair Dryer 8202 for the young & stylish women who crave for beautifully styled hair but without any fear of damage. The Philips SalonShine Hair Dryer 8202 allows you to dry and style all you want as often as you want whilst maintaining the superior shine and health of your hair. Whether your hair is curly or straight, long or short, the SalonShine Hair Dryer 8202 is a must have this season.”


The Philips SalonShine Hair Dryer 8202 comes in a lavender shade and is priced at Rs. 1895/-. It has a lower end model without the ionity feature at Rs. 1395/-; and both are available at all Croma, Shoppers’ Stop and Lifestyle outlets.


For further information, please contact:

Abhilasha Padhy

Philips Consumer Lifestyle



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at .