Philips launches Aluminium Collection of kitchen appliances

Sleek 5 product range blends European design with Philips technology

April 15, 2010

New Delhi – Philips India today introduced its sophisticated, new Aluminium kitchen appliance range. Each of the five products reflects a mix of sleek European design and powerful technology. Philips designed the products with the “from below the counter to on the counter” trend in mind as India’s kitchens become showplaces and the second family room in the home. The Aluminium range includes the world’s most powerful hand blender, a blender, juicer, toaster and kettle.


The collection gives the discerning consumer the small kitchen appliances she needs to use from the start to the end of her day. The Aluminium range brings together the beauty of anodized aluminium, the efficiency of advanced, easy-to-use technology and the satisfaction of perfect results to form a masterpiece combination offering 'quality without compromise'.


“The kitchen is taking an increasingly central role in homes today”, said Sjoerd Drost, Customer Marketing Director, DA & PIP, Philips Consumer Lifestyle. “Kitchens are now integrated into living spaces and the focus of many social activities. That’s why what appears on the kitchen counter is becoming so important. Philips took this consumer insight and spent time designing the Aluminium range which looks stunning on any counter.”


The Aluminium range of products makes juicing, blending, toasting and heating completely hassle-free. Philips, which focuses on people’s health and wellbeing, is conscious of providing health benefits to its consumers. The appliances only have an exterior look of aluminium so that it does not affect the food inside. The juicer comes with a micro-mesh filter so that you do not get any pulp and the blender has a detachable knife with 4 unique blades for easy cleaning. The hand blender has been tested to be proven the world’s most powerful hand-blender – a chopper with an additional serrated ice-crushing knife. The toaster even defrosts and pops out perfect crispy toasts without any unhealthy black spots. It has non-stick coated crumb trays for easy cleaning. The Kettle comes with a 3 clean anti-scale filter.


The entire collection will be available at leading stores like Shoppers Stop in Mumbai, Delhi, and Hyper City Mall in Mumbai and soon in Hypercity, Hyderabad. The Philips Aluminium range is priced at: Juicer HR 1861 for Rs.9495/-, Blender HR 2094 for Rs.9495/-, Hand Blender HR 1378 for Rs.8995/-, Toaster HD 2618 for Rs.8995/- and Kettle HD 4690 for Rs.8995/- It comes with a guarantee period of 2 years and the company’s confidence in the products’ durability and performance means it is offering an exceptional warranty and service package with home service.


The combination of steel and Aluminium diecast housing has also produced a range that is scratch-proof, corrosion resistant and heat-protected, and guaranteed to perform every time. Every product within the collection is a testament to the original way in which innovative design and classic craftsmanship were brought together, from features that make the products simple to handle and master, to design touches that make food preparation fast and easy. Even more, all products are designed with smooth, easy-clean surfaces and dishwasher safe parts to make cleaning up after food preparation simple and convenient.

For further information, please contact:

Abhilasha Padhy

Philips Consumer Lifestyle



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at