Philips gears up for the Festive Season, expands the Domestic Appliances portfolio

Launches exciting Festive Offers to woo Diwali shoppers

October 4, 2011

New Delhi: With the onset of the festive season, Philips gives its customers more reasons to celebrate. Philips, India’s leading health and well-being company, today announced the launch of a new range of products in the Domestic Appliances category that are designed around the Philips brand promise of ‘Sense & Simplicity’. With the launch of these new products Philips has also introduced several exciting festive offers.


Understanding the needs of Indian homemakers for a kitchen solution which gives undisrupted performance, Philips has launched the indigenously designed new range of value segment mixer grinders that are easy to use and durable with a world class compact design that fits easily into smaller Indian kitchens. The range promises consistent performance and comes with benefits like lower energy consumption and jar locking system for the safety of consumers.


To coincide with the festive season, Philips has also launched its new ‘Juicing Campaign’ focusing on the company’s premium range of Juicers that sport an extra large feeding tube to make sure that the juicers accept whole fruits and extract more juice than ever before. The extensive campaign has been rolled out on Sept. 21, 2011 through multiple communication vehicles including ATL & BTL activities, advertising and in-store demonstrations. This campaign highlights the Viva Range, the Black Range and the Aluminium Range of Philips juicers; that reflect a mix of sleek international design and powerful technology. As a special Diwali offer, Philips is offering a set of two Food Food Sanjeev Kapoor Kitchen DVDs with vegetarian and non-vegetarian recipes free on the purchase of Juicers, Juicer-Mixer-Grinders, Mixer-Grinders and Food Processors.


Along with this, Philips has also announced the launch of 8 new steam irons in the market taking the overall steam iron range to a total of 12 products. The new range has an innovative soleplate design to ensure equal heat distribution resulting in effortless ironing and reaching tricky areas. Ironing process is faster from start to finish owing to unique sideways door which ensures hassle free filling and emptying, one can attain perfect ironing results in just one stroke and with much less effort. With every purchase of the steam iron from Philips, the consumer will get a Fabric care Kit free which includes two bottles of HUL Comfort(200ml each) and a pack of Surf Excel(200 gms).


The Philips range of products is available at leading stores across the country.


Price range:

Philips Steam IronsRs. 1295/- to Rs. 3495/-
Philips Value Segment Mixer-GrinderRs. 1995/- onwards
Philips Juicer 1853 (Viva range)Rs. 4995/-
Philips Juicer 1858 (Black range)Rs. 6995/-
Philips Juicer 1861 (Aluminium range)Rs. 9495/-

For further information, please contact:

Moushumi Dutt

Head - Corporate Communications

Philips Electronics India Limited

E mail:


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at