New Delhi, 28 August, 2016 – Philips India, the brand that has transformed the styling and grooming habits of youth in India, is now adding a new dimension to male grooming. The company has now entered men’s skincare market by launching the internationally acclaimed VisaPureMen range in India. VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs. These brushes offer up to 17000 power bristles and can clean skin up to 10 times more than simple facewash.
Mr. ADA Ratnam, President – Personal Health, Philips India, said, “It is no secret that men today are extremely conscious about how they present themselves, and are looking for skin-friendly solutions. They are investing both time and money on personal grooming, including maintaining healthy skin. Our foray into Men’s Skincare is therefore a very important and strategic progression. Consumers can not only groom their facial hair safely with our existing skin-friendly gadgets, they can now keep their skin clean, healthy and radiant as well, thanks to our VisaPureMen range.”