Philips and SpineMark sign global partnership to improve patients’ experience of spine care and reduce treatment costs

July 22, 2010

Amsterdam, The Netherlands and San Diego, United States – Royal Philips Electronics (AEX: PHI, NYSE: PHG) and SpineMark Corporation, a leader in developing specialized centers for spine care, announced today a long-term partnership to build centers for spine care globally. The first centers for spine care resulting from this agreement will be established in the Netherlands, Spain and Turkey in the first quarter of 2011.

SpineMark’s Spine Centers of Excellence (spine centers) bring together highly skilled and dedicated spine specialists, allowing patients quick and easy access to care for all spine related needs. These centers create efficient patient triage and care management systems, help manage healthcare costs and provide patients with a complete continuum of care from diagnosis to pain relief, surgery and rehabilitation. The result is a highly efficient, patient-centric standard of care.

As part of this agreement, Philips will draw on its competencies in healthcare, lighting and design to provide an integrated solution to enhance optimal patient outcomes. This includes advanced imaging equipment such as MRI and CT scanners, healthcare IT solutions to improve spine center efficiency, and learning tools for physicians and nurses. Furthermore, Philips will equip the centers with innovative lighting solutions that create a stimulating workplace and improve productivity, as well as design solutions to streamline workflow for spine center staff.

“A major part of spine care is non-surgical. For example complex diagnosis, numerous pain relief interventions and extensive rehabilitation often mean that patients can experience long waiting times for services, repeated referrals and unnecessary expense,” said Dr. Eric Silfen, chief medical officer at Philips Healthcare. “SpineMark’s innovative care delivery model and our unique partnership will help simplify spine care and create a patient-friendly environment.”

“With four out of five people suffering from back pain and an emphasis on finding quality, cost effective healthcare, we have seen a growing need for best practices in spine care across the globe,” explains Marcy Rogers, CEO of SpineMark Corporation. “The partnership with Philips offers us access to the tools needed to not only implement the spine center model globally but also manage each center. This is the first time that a standard model for spine care is being set up globally.”

Most cases of back pain are mechanical or non-organic1 - while the most common causes of spinal cord injuries are from vehicular accidents (41.3 percent), followed by falls (27.3 percent)2. Americans spend $85 billion a year on surgery, doctor visits, imaging and medications treating back and neck pain. Outpatient visits alone were responsible for 36 percent of all spine-related medical expenditures in 2005.3 

1 Source: American Chiropractic Organization
2 Source: National Spinal Cord Injury Statistical Center
3 Source: Journal of American Medical Association JAMA. 2008;299(6):656-664.

For further information, please contact:

USA/Europe: Steve Kelly, Senior Public Relations Manager
Tel: +1 425-487-7479

USA/Europe: Heidi Wilson, Senior Public Relations Manager
Tel: +1 978-659-7302

Asia Pacific: Kitty Kwan, Region Public Relations
Tel: +852 2821 5796

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.66 Billion (EUR 30.3 billion) in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 160,900 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at


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