Philips expands its Consumer Lifestyle portfolio with a new category; launches Pain Relief solutions

January 21, 2014

New Delhi: Philips India, a leading Health and Well-being company, today announced the launch of Pain Management as a new category in its Consumer Lifestyle division. Expanding its portfolio and focusing on the aspect of an active life with less aches and pains, Philips today introduced two new products ranges for effective pain relief for muscle and joint aches - InfraPhil and InfraCare.

“The introduction of Pain Management as a new category is a reaffirmation of our commitment to offer products that will help consumers lead a healthy and active lifestyle. As a Health and Well-being company, we aim to provide the best technology and most innovative solutions to our consumers who are now more informed, aware and ready to adopt active lifestyle solutions.” said Mr. ADA Ratnam, President of Philips India's Consumer Lifestyle division.

Prevalence of chronic pain in India is estimated to be approximately 30% and there is also an increasing number of musculoskeletal cases which are a result of unhealthy lifestyle, stress, poor posture, physical exertion, ageing and degenerative osteoarthritis. The 150 watt InfraPhil and 200 watt & 650 watt InfraCare, introduced by Philips, are revolutionary products that will help patients relieve the aches and pains caused due to these problems by providing deep and focused warmth. With these products, patients can reduce the side effects resulting from the consumption of pain killers as well.

Dr. Jagmohan Singh, veteran physiotherapist, and Principal of Gian Sagar College of Physiotherapy (Patiala) said, "The infrared light from Philips InfraPhil and InfraCare provides clinically proven and effective pain relief for muscles and joints. Designed for in-home & office usage, this innovative infrared technology is more effective and safer than other pain relief solutions like painkillers, balms, sprays etc. Infrared light delivers powerful therapeutic benefits to the problem area and speeds up the healing process to ease pain and muscular spasm." 

Infrared light has been proven to effectively relieve aches and pains caused by muscular pains and stiff joints. The comfortable warmth created by infrared light penetrates deep into the skin, stimulates blood circulation and warms the muscles. As the muscles are soothed, they automatically loosen up and relax. Because it makes the tissue more pliable, warmth also reduces stiffness and makes joints more flexible.

Philips India launched the new Pain Management solutions in the country starting with Chandigarh. These products will be distributed through traditional retail outlets, online retails channels like Flipkart, and will also be made available at pharmacies.

About the products:


 

InfraPhil: Focussed Treatment 

Focused Treatment field
20 x 30cm
Shoulders, knees, lower back

150W infrared lamp

Adjustable angle
For every position, 0-40o vertical

1.8 meter cable

Cable winder to easily store the cable

MRP- Rs. 3295
Philips InfraPhil
 
InfraCare: zone treatment 

Zone treatment field
20 x 30cm
Shoulders, knees, lower back

200W infrared halogen lamp

Adjustable angle
For every position, 0-40o vertical

Improved even field distribution, No hot spots

Robust handle
Easy to carry around

2 meter cable

MRP- Rs. 7995 
Philips InfraPhil
 
InfraCare: zone treatment 

Half-body Treatment field
40 x 60cm
For entire back, thighs, shoulders

650W infrared halogen lamp

Reaches from 60 cm up to 120 cm

Improved even field distribution, No hot spots

Adjustable angle and rotation
0-45o vertical, 90o horizontal

3 meter cable

Integrated timer with automatic shut-off
Easy to use, shuts down after 15 min

2 robust handles
Easy to adjust position

MRP-Rs. 19995
Philips InfraPhil

About Royal Philips:

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 116,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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For further information, please contact:

 

Nirjhara Rastogi
Corporate Communications, Philips India
email: Nirjhara.rastogi@philips.com

 

AshishTrivedi
Avian Media
email: Ashish@avian-media.com

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