Philips launches World’s First Cinema Proportion Full HD 3D LED Pro TV with Ambilight - Now you can get the real cinematic experience at home

December 10, 2010

Mumbai: Philips the leading consumer electronic brand launched its flagship model Philips Cinema 21:9 Full HD 3D LED Pro TV with Ambilight in the country today. The ultrawide TV with Perfect Pixel HD engine and LED Pro matches perfectly with the 21:9 movie format and comes to life with immersive Ambilight and 3D. There would be no annoying black bars and no loss due to unutilized screen space. With Ambilight surrounding your screen, it seems even wider, giving you a more intense movie experience.


Philips TVs has recently launched their new range of LED, LCD & Ultra Slim TVs and now with this flagship product – Philips TVs not only aims to  pioneer a new category in the premium TV market; but also focus on the pulse of the Indian market and cater to their demand of a more fulfilling movie experience at home.


Neeraj Sethi, Chief Operating Officer - Philips Televisions in India, PE Electronics Ltd, said “Cinema 21:9 is a world class Home entertainment experience, through this activation we aim to reach high end Indian consumers who love movies and would appreciate and enjoy unmatched cinematic experience in the comfort of their home. To bring this alive we have created an entire cinema hall experience for our customers. ”
Philips Cinema 21:9 will soon be available at flagship stores of Philips, at large format retailers and select premium outlets. 


Philips Cinema 21:9 boasts of a 21:9 widescreen aspect ratio and Ambilight Spectra 3 technology which is exclusive to Philips. These features along with the Full HD 3D option give you a truly immersive 3D movie experience. The TV also has other unique features like 2,560 x 1,080 resolution, 400Hz & Perfect Natural Motion for ultra-smooth Full HD movies & Philips Net TV with Wi-Fi that allows you to wirelessly enjoy the online world.


The Ambilight Spectra 3 intelligently casts a glow of light around the back of the screen for an even bigger movie experience. For the first time, Ambilight can even adapt to different wall colours. Moreover, one can hear cinematic audio, just as the filmmaker intended.


Philips Cinema 21:9 is a cinema proportion 3D TV, that lets you enjoy movies the way they're meant to be seen in the ultra-wide 21:9 movie format, plus glorious Full HD 3D.

Philips Cinema 21:9

- Cinema proportion 3D LED Pro TV with Ambilight
- Cinema 21:9, ultra widescreen, no annoying black bars, utilizes screen space completely
- Ambilight Spectra 3
- Perfect Pixel
- 400 Hz – 0.5ms response time
- 4 trillion colors Full HD 2560p
- 2,560 x 1,080 resolution

About PE Electronics:

PE Electronics Ltd is a new business unit that brings together two premium brands Philips (range of television products) and Electrolux (range of Home Appliances) that complement each other as a single entity under a unique brand licensee agreement. Set up in April 2010, PE Electronics Ltd. is headquartered in Mumbai and will operate in 9 zones with 24 branch offices across the country. As part of PE Electronics, the Philips product range will consist of High definition LEDs, LCDs and Ultra Slim Color TV’s. The Electrolux product range will consist of Refrigerators, Washing Machines, Microwave Ovens and Air- Conditioners.


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