Philips extends personal care to men’s grooming range!

October 18, 2010

Delhi, India – Philips Consumer Lifestyle extends its personal care range from the recently launched hair care accessories for women to the stubble & beard styler and the 7-in-1 grooming kit as part of its men’s grooming range. The new range of products comes with added features backed with utmost technology to give you a well groomed look.


Building on its brand promise of sense and simplicity, Philips has developed these on-the-go grooming options which act as a handy salon and makes life simpler and easier for men. With flexible settings the range provides users the power of professional styling at home.


The new stubble & beard styler features 9-lock-in-length setting to let you adjust the length as you desire. The steel ware technology and the exclusive comb design give superior visibility with maximum precision.


The 7-in-1 grooming kit comes with multiple grooming add-ons and easy maintenance. The multiple attachments consist of 9 position beard and moustache, 9 position hair clipper comb, full size trimmer blade (32mm), micro foil shaver (21mm), nose and ear trimmer; and a precision trimmer (21mm). It is further equipped with unique patented MicroBlade technology.


Commenting on the new range, Mr. Murali Sivaraman, Vice Chairman & Managing Director, Philips India said, “The introduction of the new products in the men’s personal care segment will cater to the booming Indian market of image conscious consumers by uniquely delivering effective, easy to use, high quality men's products which protect and enhance the skin. Increased interest by male consumers in personal care products, popularity of men’s magazines, technological innovations such as Philips’ unique patented MicroBlade technology constitute key factors in driving the grooming products for men category in India. Keeping this in mind, Philips introduces the new QT4019 Stubble & Beard Styler and the 7-in-1 Grooming Kit QG3150 with for men who want to look well-groomed at all times.”


The QT4019 stubble & beard styler comes in new colors with rubber finish and is priced at Rs. 1195/-. The 7-in-1 grooming kit QG3150 is priced at Rs.2695.These are available at Croma and Shoppers’ Stop outlets.


Philips is using the popular sites facebook, you tube and msn to promote the campaign. One can create new looks and upload it on the site; and the most voted looks, get a chance to win 5 Yamaha bikes. Videos ads can be viewed online also.


Philips is also running a special festive offer for its customers. On purchase of a 7-in-1 grooming kit QG3150 you get a free HP8100 blow dryer or a Provogue wallet.

For further information, please contact:

Girisha Chauhan

Fleishman Hillard



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 118,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at