Philips to sponsor Lakmé Fashion Week

Teams up with Manish Arora on his Art Deco Collection at LFW

August 23, 2010

Delhi, India: In an initiative to deepen its association with high end design; and show an understanding of Indian consumers’ changing style requirements, Philips today announced its association with leading fashion designer Manish Arora for the upcoming Lakme Fashion Week.


The Winter/Festive 2010 collection by Manish Arora has been tailored to bring style to the patrons and gels perfectly with Philips’ brand promise of sense and simplicity. With this collection, Philips complements its belief in products designed with consumers in mind. On the occasion, Philips also launches Philips’ new SalonShine hair straightener which helps style and grooms your hair without losing its shine.


Speaking at today’s designer and sponsor unveiling event, Vivek Sharma, Head - Marketing, Senior Director, Philips India said, “Lakme Fashion Week is home to the country's best fashion talents and we are proud to be associated with the diva of all fashion shows for the third consecutive season, this time in association with ace designer Manish Arora. The brand Philips stands for a deep understanding of human needs and how to fulfill their aspirations to shine and stand out to be trendy and stylish. Our newly launched SalonShine range is a result of a deep dive into the minds of the style conscious and fashion driven individuals who are trend setters in their own right. Therefore, associating with Manish for the launch is a perfect platform for us as his designs are truly international and targeted at the connoisseurs; and reflects the brand ethos that Philips stands for."


Commenting on the partnership with Philips, designer Manish Arora said, “I am delighted to be associated with Philips, one of the world’s leading lifestyle brands. Our partnership will give me an opportunity to create a collection that celebrates the Philips promise of ‘Sense and Simplicity’ and represents the exciting fusion of fashion and technology.”


Philips’ brand promise of "Sense and Simplicity” brings it to focus on consumers’ lifestyles along with technology. This leads the company to focus on innovation that meets consumers’ desire for wellness and pleasure by introducing products that meet the individual’s interests.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at


For further information please contact:

Moushumi Dutt

Head, Corporate Communications

Philips Electronics India Limited