Hyderabad, India – Philips India, the country’s leading provider of lighting solutions, unveiled its first ‘Light Lounge’ in Hyderabad today. The unveiling follows the launch of the first Philips Light Lounge in Andhra Pradesh in Vizag yesterday. Light Lounges are experience zones which give customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips, like Living Colors, Ecomoods, Kidsplace, Ledino and Aquafit.
“In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last one year. The new Light Lounges launched this week are part of the company’s strategy to further consolidate its strong retail presence in Andhra Pradesh,” said, Mr. Nirupam Sahay, Senior Director, Marketing, Philips Lighting. “Both Hyderabad and Vizag are fast becoming international cities with evolving consumer tastes, and exclusive presence in these cities is imperative to offer consumers the complete range of home decorative lighting solutions under one roof.”
A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements.
In the last quarter, Philips has more than tripled its range of home decorative lighting solutions to over 500, and has added LED solutions to its portfolio. The product range starts from Rs. 575/- and extends upto Rs. 40,000/-. The Philips Light Lounges in Hyderabad and Vizag are located at # 3-2-10, R.P. Road, Secundrabad and Seethammapeta, Visakhapatnam respectively.