Goa, India – Philips Electronics, a leading health & well-being company, today outlined its high-growth, emerging economies strategy with the launch of the Allura FC Multi-purpose catherization (cath) lab. The Allura FC is aimed at the value segment and is the first indigenous product to be rolled out post the acquisition of Alpha in late 2008. At the same time, the company showed the breadth of its offering with the introduction of several global high technology products, such as the Virtual Intensive Care Unit.
A significant addition to the emerging markets healthcare product portfolio, Allura FC will be manufactured in India and exported to other countries across the globe. Targeted at the value segment, the Allura FC multi-purpose cath lab is an attractive solution for hospitals to extend their cardiac care treatment programs in remote geographical areas with scarce medical equipment. It is also well-suited as a back-up lab for mainstream cardiovascular applications.
Commenting on Philips’ concentrated focus on the value segment, Anjan Bose, Vice President and Business Head, Philips Healthcare, India, Bangladesh, Sri Lanka and Nepal said, “We have focused on manufacturing and introducing products in India that help bring costs down while maintaining quality standards. The Allura FC adds another growth engine to Philips’ healthcare emerging markets business and further endorses our commitment to deliver affordable healthcare solutions to all, especially those in the value segment and remote geographies. As the first product to launch, post Alpha acquisition, the Philips Allura FC will also help position India on the global healthcare map.”
Although new, the Allura FC is already in demand with one customer signed up to purchase it. The first Allura FC will be installed in Udupi, Karnataka’s Adarsha Hospital in March 2010. This purchase substantiates Philips Healthcare’s commitment to expand its footprint in tier 2 and 3 cities across India.
Dr. Chandrasekhar, Chairman, Adarsha Hospitals, Udupi commented, “I have always wanted to establish a cardiac catheterization lab in my hospital but the high cost was the main obstacle for a medium sized hospital like ours. With the launch of the Philips cath lab, you can say my dreams came true. Philips’ Allura FC offers me all the features and applications of a high end cardiac cath lab with high image quality, road mapping and personal protection. Now I and my team of doctors can provide this vital service to our patients.”
Global Virtual Technologies Come to India
While offering the latest solutions in affordable healthcare in tier 2 and 3 towns, Philips also brings other new technologies and solutions from across the globe to India. Philips Healthcare has installed a next generation technology Virtual Intensive Care Unit suite (ICU) in a few state of the art hospitals in India. The concept is a demonstration of the company’s vision to deliver innovative design and facilities to improve patient care. With the capability and successful commissioning of a few initial systems, Philips has provided busy clinicians with the capability to monitor their patients anywhere round the clock and deliver them world class care day or night or on holidays or while travelling anywhere in the world. The ‘Virtual ICU’ allows the expert senior specialist to stay connected to patients admitted to the critical care unit of the hospital. Vital patient information and clinical tests data can be transmitted over the hospital’s virtual protocol network for specialist monitoring and consultation around the world, around the clock.
The next step in the Virtual ICU is the eICU, a global strength that Philips wants to bring to India. The eICU enables several remote hospitals’ ICUs to be connected to a big specialist ICU where the best critical care specialists monitor and review patients remotely through online data connected from patient monitors and real-time video images of a patient’s condition.
In 2008 and 2009, Philips expanded its healthcare business through the acquisition of leading companies like Meditronics, Alpha X-rayTechnologies in India, VMI Sistemas Medicos in Brazil and Goldway in China to cater to the value segment for cardiovascular, general X-Ray systems and patient monitoring solutions that is anticipated to see 10-15% growth annually. This strategy has proved to be a success with growing demands for these products in hospitals and diagnostic centers and nursing homes in tier 2 and 3 markets.
Encouraged by the popularity of these products in tier 2 and 3 markets, Philips has already installed hi-end CT, MR, Ultrasound and Cath-lab systems in cities like Bikaner (Bikaner Medical College) and even small towns like Sawangi, Bantawal and Safai. The company expects to install more high-end CT and MR systems in other tier 2 and 3 towns in the near future.
Committed to leverage both organic and inorganic opportunities to drive growth in India, Philips Healthcare has increased its focus on semi-urban and rural India and already established a footprint in nearly 300 Indian cities, in almost all the states of the country. In addition, Philips Healthcare has developed a robust and vast distribution management model with approximately 125 channel partners.