Philips channels Sense and Simplicity into latest innovations

March 20, 2010

Goa, India – Philips today unveiled a new and inspired range of products designed around the needs of Indian consumers. Recognizing that the way in which we lead our lives is becoming ever more complex and fast-paced, Philips has rigorously researched consumer needs in order to deliver meaningful innovations based on unique insights.


Philips Consumer Lifestyle delivers products and solutions based on four platforms: Interactive Living, Healthy Life, Home Living, and Personal Care. These platforms are the basis of Philips’ continued commitment to understand consumers’ lifestyle needs in the domain of Health and Well-being and to deliver on Philips’ brand promise of “sense and simplicity”. The innovations unveiled today focus on the Interactive Living platform.


The new portfolio includes notebook accessories, a high-end home theatre range and GoGear players and helps Philips’ tap one of the world’s fastest-growing economies and create leadership positions in key categories by delighting the consumer in India and winning their preference.


Designed around today’s mobile lifestyle, the new line of notebook accessories lets you sit back, relax and enjoy anywhere, anytime. The range offers the perfect solutions for everyday use of your notebook while you are on the move. It consists of notebook sleeves, cushion speakers, USB speakers, a Bluetooth-enabled mouse that can be used without a surface, and a webcam with cable management that allows direct uploading to YouTube, handheld presenting devices, headsets and webcams.


Easy to use, versatile, durable and stylish, they provide streamlined solutions that will enhance the ways in which you can use your notebook as you move. Designed to suit your fluid lifestyle and adapt to your many needs, the notebook sleeve consists of a soft cushion for your lap with a stable hard top that allows you to use the sleeve as a tray. The notebook Cushion Speaker has a flat top and has built in speakers for optimal sound quality. The soft cushion also makes the laptop usage comfortable over long usage and prevents overheating of your lap. This chic and attractive line of notebook accessories will be available at all Croma stores for the first 45 days after the launch and will cost between Rs 600 to Rs 4500 INR.


Commenting on the launch, Mr. Mahesh Krishnan, vice-president & sales organization leader, Philips Consumer Lifestyle India said: “At Philips, we understand that people struggle to find time in today’s multifaceted and fast-paced life. Our Philips new line of products is the latest in a line of innovations from Philips that help consumers keep abreast with their personal, professional and social lives through simple ways.”


Sound has always been a crucial part of the Philips heritage, and it is Philips’ continued obsession with producing authentic sound that has made it so well respected among sound-lovers. Philips has launched its latest GoGear range of MP3 and MP4 players that will take audio experience even further. Capturing pure and detailed sound is what makes the listening experience so pleasurable, and that’s why the new 2010 range of Philips audio systems ensures you get nothing but an authentic sound experience, wherever you are.


Available in seven distinct models with a much awaited entry level addition in MP3 players, the new Philips GoGear range is lightweight and compact with a simple-to-use menu; and complements the on-the-go lifestyle, promises superb sound reproduction, offers great all-round value and is also hassle free. The Philips new GoGear digital audio/video range aims to throw open the market to the huge percentage of our population who is always on the move. Now you can switch off from the world around you and rediscover your music wherever you are, in enriched and enlivened sound with all the original passion and detail the artist intended.


A complete show stealer, the new Hi-end Home Theatre ranges from Philips transforms the cinematic viewing experience and helps create the perfect ambience and mood for a truly memorable cinematic viewing session with family and friends. The innovative Philips Home theatre range offers two unique models and is the perfect way to enjoy powerful cinema in your own home. Equipped with Dynamic 3Directional Angled speakers and 1200 W RMS, both new models offer great listening experience and are designed to enhance your living space. Highly compatible, the new home theatre range connects beautifully and plays virtually any disc or any media devices such as DVDs, USBs, CDs or VCDs. Both these models also have built-in DTS and Dolby Digital Decoder which eliminates the need for an external decoder by processing all six channels of audio information to provide a surround sound and an astoundingly natural sense of ambience and dynamic realism.


Philips has also added a new model in its range of SoundBar systems. It incorporates a complete home theatre system; including high definition Blu-ray disc playback in a single unit. It also has an optional dock for convenient playback from your iPod. The new system is equipped with a touch screen for intuitive playback and volume control, DTS-HD and Dolby TrueHD for high fidelity 7.1 surround sound, proprietary DoubleBASS technology for fuller and deeper bass and FullSound™ to bring CD listening experience to MP3.

For further information, please contact:

Abhilasha Padhy

Philips Consumer Lifestyle



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at