Keratin, a fibrous protein, forms the main structural component of human hair. Infusion of Keratin rejuvenates and revitalizes hair, giving it a softer, silkier feel. The new KeraShine range offers a portfolio of quick styling appliances to create glamorous hairstyles at home, giving women the freedom to sport a new look every day. While the Keratin infused in the ceramic plates of the appliances smoothens hair by closing cuticles, ions reduce frizz and make hair dust repellent.
Highlighting the innovation in this product range, Mr. ADA Ratnam, President, Consumer Lifestyle, Philips India said “In India, healthy, shiny and soft hair is considered the epitome of a woman’s beauty. In today’s fast paced lifestyle, while women want to experiment with their hair styles, they have little time to care for their hair. Philips’ new KeraShine range not only gives women the freedom to style their hair fearlessly every day, it also protects their hair against pollution, keeping them soft and safe.”
Consumer research conducted by Philips reveals that dryness, pollution and hair fall are cited as the leading hair problems by 31, 41 and 40 percent women respectively. On the other hand, with constant exposure to international markets and changing dressing trends, women in India are also adopting versatile hairstyles and are experimenting with their looks. The Haircare appliances market has thus seen tremendous growth over the past few years, with an exceptionally high growth in multi-stylers. With a product range like KeraShine, Philips intends to empower women to style every day, while also caring for their hair.
Following the launch of the KeraShine range, Philips will also release 10 Do-It-Yourself hairstyling videos to help women create new hairstyles using the GlamStyler. This is a special marketing initiative keeping in mind the upcoming festive season. These videos will present a step-by-step hair-styling tutorial and will be hosted on Philips’ YouTube Channel.
The unique design of the Kerashine range, with its distinctive Black and Gold look, makes it the perfect gift for the festive season as well. The range includes three products to suit different styling needs:
KeraShine Glam Styler HP8632
|This innovative Glam Styler helps give volume to hair and helps create a wide variety of hair styles |
Product Price : Rs.2,595/-
KeraShine Straightener HP8316
|This unique straightener provides exceptionally fast and smooth straightening experience|
KeraShine Hairdryer HP8216/00
|The Kerashine Hair Dryer protects hair from overheating and keeps them shiny and healthy|
Product Price : Rs.2,295/-