Philips Saeco bring authentic Italian taste to the Indian home and palate

3 new coffeemakers see Philips entering the home coffee category

August 20, 2012

New Delhi, India: Philips, India’s leading lifestyle brand, today added a new flavor to the Indian coffee market, through the launch of *Philips Saeco coffee machines in India. Designed to bring an Italian expert brewmaster into your home, the three new coffee machines give coffee lovers the authentic taste of an Italian café, with the simple-to-use technology that consumers expect from Philips. The three Philips Saeco models - Manual Poemia, Intelia Focus, and Intelia One Touch Cappuccino – spearhead the company’s plan to develop the country’s Italian coffee machines category. All three of these machines can help create a range of coffees from Cappuccino and Espressos to Lattes and Macchiatos

"While India is the 5th largest producer of coffee in the world, traditionally South India has been known for its love of the bean. However over the last decade, interest in coffee has exploded in North, East and West India making them the fastest growing markets in India. According to the International Coffee Organization, coffee consumption across the country is expected to double again over the next decade, indicating that the time is right to offer a premium in-home coffee experience," says Genevieve Tearle, Marketing Director- Domestic Appliances and Coffee, Philips India.

Philips aims to deliver home coffee indulgences from the delicious aromas that waft through the room to that perfect first sip one savors on the palate. Philips intends to develop this category by offering machines that deliver an authentic coffee experience, and which can be tailored to individual taste.

"The new Philips Saeco coffeemachines are like having an Italian expert brewmaster standing next to you, just waiting to serve an espresso or cappuccino finely tuned to your taste," adds Tearle.

Philips Saeco Intelia One Touch Cappuccino – barista quality with a button push

India is the first country in Asia to launch the Intelia One Touch Cappuccino. The fully automatic machine instantly grinds coffee beans and froths milk to give you a creamy cappuccino at the touch of a button. Packed with technology that allows you to vary the temperature and strength of your coffee and the amount of milk you add, it truly is your expert brewmaster at home personalizing your coffee to the way you like it.

The machine has been certified with the in-cup sensory quality label "Espresso & Cappuccino Perfetto by Philips Saeco", since the result of its brewing process satisfies the strict sensory parameters set by Philips Saeco, and certified by the Centro Studi Assaggiatori – Italian Tasters Association, founded in 1990. This certification is an important milestone that bears witness to Philips Saeco’s status as the all-around specialist in the world of coffee. The Intelia Cappuccino is available at a starting price of INR 74,995/-

Philips Saeco Intelia Focus – "Espresso Perfecto" for your home

The new Philips Saeco Intelia Focus is the first fully automatic espresso machine for home use to be honored with an in-cup quality label, thanks to the adoption of a careful and dedicated internal process focused on respecting the "Espresso Perfetto's" sensory parameters, as defined by Philips Saeco and certified by Centro Studi Assaggiatori - Italian Tasters, the most advanced Italian consultancy company in sensory analysis.

This special focus is particularly important as one's enjoyment of coffee involves several senses; from sight - used to judge the quality of the crema layer - to smell - used to perceive the drink's aroma. From touch to taste to feel, the velvety effect on one's palate should leave the most memorable of impressions - and the new Philips Saeco Intelia does exactly that.

Advanced technology takes you from bean to cup in the touch of a button, and allows you to vary the strength of your coffee. Its milk frothing pipe provides you all the flexibility to get creative with your coffees and make anything from Cappucinno to Macchiato to Frappe.

The Intelia Focus is available starting INR 54,995/-

Philips Saeco Manual Poemia – Italian espresso with style

With the Manual Poemia, Philips Saeco presents a top-quality coffee machine that allows you to create original Italian espresso or cappuccinos at home in just a few quick steps. Just as espresso combines and complements the very best ingredients and flavors, the new Manual Poemia is a blend of perfectly synchronized technology that offers an intense coffee experience to be enjoyed by all of your senses.

The new Manual Poemia's special and patented pressurized filter holder provides the perfect crema and optimally accentuates the coffee's entire spectrum of aromas, making it a winner in traditional espresso preparation. Its milk frothing pipe provides you all the flexibility to get creative with your coffees and make anything from Cappucinno to Macchiato to Frappe. It combines the fine art of Italian baristas with the latest innovations in technology. The Manual Espresso Poemia Stainless Steel is available starting from INR 13,995/-

*In July 2009 Saeco International Group S.p.A. was acquired by Royal Philips Electronics and is part of the Coffee Business Group of Philips Consumer Lifestyle since 1 January 2011.

Philips Saeco Intelia One Touch Cappuccino

Philips Saeco Intelia Focus

Philips Saeco Manual Poemia

For further information, please contact:

Nirjhara Rastogi
Corporate Communications
Philips Electronics India Limited

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at