Philips takes Men's Styling to the next level

Launches SensoTouch 3D, Philips’ most premium shaver in the world

December 21, 2011

India – For men who care about their looks and consider great shave as integral to their personal style, Philips, India’s leading lifestyle brand today introduced the most premium shaver from its global portfolio in India- the SensoTouch 3D. This shaver makes shaving hassle-free and brings alive the ultimate shaving experience, leaving men feeling pampered with every shave. This is also the first ever shaver launched in India which has both wet & dry shaving capabilities to take the pain out of wet shaving during winters. Loaded with hi-end features, SensoTouch 3D goes beyond the customary job of trimming facial hair and redefines styling for men. In response to today’s consumer demands, Philips has created this premium shaver for men who expect a close shave, but also care about how their shaving experience, wanting minimal irritation and ultra-smooth skin.


As a world leader in pioneering shaving technology, Philips’ new offering, SensoTouch 3D is contemporary and is backed with advanced technology. The shaver has a sleek design and comes in a stylish black color. This festive season, men would love to flaunt their personal style with this styling gadget!


At the core of the new design and technology are four exceptional features that increase comfort and distinguish the shaver within the premium category:


  • GyroFlex 3D system allows the shaver to perfectly follow the contours of the face using three independent and dynamic moving elements. It ensures that minimum pressure is needed so that the shaver delivers a close shave while minimizing skin irritation. Heads have 360° pivoting movement and are outward flexing and inward tilting.

  • UltraTrack is the new innovative shaver head that also helps to give a close shave and keeps skin irritation to a minimum. The shaver head combines three specialized tracks to catch every hair with just a few strokes: slots for normal hair; channels for long or flat laying hair; and holes for the shortest stubbles.

  • Aquatec seal is an inbuilt seal that allows men the versatility to choose between a comfortable dry shave or a refreshing wet shave for those who prefer to use a gel. The shaver can also be used safely in the shower.

  • SkinGlide provides a flat surface with rounded edges and curved shaving heads that helps in smooth shaving with low friction to minimize irritation.


The Philips SensoTouch 3D is now available at all major retail outlets across key metros.


The product is priced at: Rs. 12,999/-

SensoTouch 3D

For further information, please contact:

Moushumi Dutt

Corporate Communications

Philips Electronics India Limited

E mail:


About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at