Varanasi – Philips Electronics India Limited, the country’s leading provider of lighting solutions, unveiled its first ‘Philips Light Lounge’ in Varanasi today. A Light Lounge is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips like Classic, Ledino, Living Colors, Ecomoods, Kidsplace and Aquafit ranges in addition to the newly launched Ambiance accessories such as Wine Cooler, Vase, Platter, Coaster and LightStrip. Philips is buoyant about its plans to consolidate its retail presence in Uttar Pradesh and North India by opening more Light Lounges and Light Shoppes (Shop-in-shops) in the coming months.
Speaking on the inauguration, Mr. R. Nandakishore, Senior Director - Home Decorative Lighting & Modular Switches, Philips Lighting India said “In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last two years. The Light Lounge in Varanasi will offer consumers the complete range of Home Decorative Lighting solutions under one roof.”
With the launch of the newest Philips Light Lounge in Varanasi, the company now has over 55 Light Lounges in India, in addition to 430 Light Shoppes across the country. The company is aggressively looking to expand its retail presence throughout India and aims to increase the number of Light Lounges to 80 by the end of 2011. A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. The Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of INR 575 and extends up to INR 40,000.
Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements. The new Philips Light Lounge is located at 44, Lajpat Nagar, Maldahiya, Opposite IOC Petrol Pump, Varanasi.