Philips opens its newest Light Lounge in Lucknow


Robust plans to expand retail presence in UP to offer Philips Home Decorative Lighting range

October 18, 2011

Lucknow – Philips Electronics India Limited, the country’s leading provider of lighting solutions, unveiled its new ‘Philips Light Lounge’ in Lucknow today. A Light Lounge is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips like Classic, Ledino, Living Colors, Ecomoods, Kidsplace and Aquafit ranges in addition to the newly launched Ambiance accessories such as Wine Cooler, Vase, Platter, Coaster and LightStrip. Philips is buoyant about its plans to consolidate its retail presence in Uttar Pradesh and North India by opening more Light Lounges and Light Shoppes (Shop-in-shops) in the coming months.

 

Speaking on the inauguration, Mr. R. Nandakishore, Senior Director - Home Decorative Lighting & Modular Switches, Philips Lighting India said “In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last two years. The Light Lounge in Lucknow will offer consumers the complete range of Home Decorative Lighting solutions under one roof.”

 

With the launch of newest Philips Light Lounge in Lucknow, the company now has 55 Light Lounges in India, in addition to 430 Light Shoppes in the country. The company is aggressively looking to expand its retail presence throughout India and aims to increase the number of Light Lounges to 80 by the end of 2011. A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. The Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of INR 575 and extends up to INR 40,000.

 

Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements. The new Philips Light Lounge is located at 41, Shivaji Marg (Hewett Road), Near Hussainganj, Lucknow.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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For further information, please contact:

Disha Agrawal
Corporate Communications
Philips Electronics India Limited
Email: disha.agrawal@philips.com.