Philips launches ‘FEEL THE MUSIC’ - India chapter of the global ‘OBSESSED WITH SOUND’ campaign


Reiterates legacy and leadership in sound; announces Shankar-Ehsaan-Loy as brand ambassadors for Philips Lifestyle Entertainment

August 11, 2011

Mumbai, India – Born of a deep obsession with capturing sound in its purest form, Philips, India’s leading health and well-being company, today took another significant step reiterating their legacy in sound and launched the ‘Feel the Music’ (FTM) campaign in India at a musical event that provided an immersive and experiential sound experience to all attendees. ‘Feel The Music’ is the India chapter of Philips’ global Obsessed With Sound (OWS) campaign and the roll-out underlines the company’s obsession with offering solutions that help the listeners feel their music. At this platform, Philips also announced Shankar-Ehsaan-Loy, as brand ambassadors for the Philips Lifestyle Entertainment category in India. The association is strategic as it brings together representatives from two different backgrounds with a common passion and obsession – pure, authentic sound.

 

Sound has always been an integral part of the Philips heritage, and it is Philips’ continued obsession with delivering authentic sound that has made it so well respected among sound-lovers in India and across the world. Conceived around the philosophy of providing an authentic and immersive sound experience, Philips’ ‘Feel The Music’ campaign will carry forward the brand’s ‘Obsessed With Sound’ philosophy that has been the guiding principle and the pervasive theme for all of Philips’ initiatives in the sound domain globally.

 

Unveiling the campaign, Anjan Bose, Business Head and VP, Consumer Lifestyle, Philips India, said, “Philips has been obsessed with sound for over 80 years, putting our passion for authentic sound quality into the heart of every Philips audio product. Our aim is to offer solutions that deliver the most authentic sound just the way the creators intended it to be.”

 

“Shankar-Ehsaan-Loy are a perfect fit as brand ambassadors as they reflect Philips Lifestyle Entertainment’s values of authenticity, credibility and passion for sound. The association with the trio will strengthen Philips’ connect with pure sound and help us connect with our target audience better through their music,” he added.

 

The category’s new brand ambassadors, Shankar-Ehsaan-Loy commented, “It’s an honor to be associated with a brand like Philips that has always been close to our hearts. We have been associated with Philips as a consumer for years and now being professionally connected to the brand makes us all the more excited. As musicians, we are always looking at ways to deliver our music in its purest form so that the listeners can feel the emotions behind each note. We all use and prefer Philips products for our music as the experience is quite real.”

 

Philips also unveiled its new range of Lifestyle Entertainment portfolio with products designed around the Feel The Music philosophy. Each Philips product is backed with strong “sound” R&D, hi-end technology and consumer insights and is tailored to suit the specific needs of the Indian consumers. Each product delivers an authentic and vivid sound experience, so real that one can feel the music rather than just listening to it. The company focuses heavily on sound innovation and its technological expertise with new propositions like ambisound technology for better sound, precise driver positioning to deliver a truly immersive experience, 3D angled speakers to evenly disperse sound, Full sound technology for enhancing on the go music experience, unique touch controls, music iLink, powerful speakers with double basspipes and many more. Philips continues to innovate constantly and bring products that simplify life while enhancing the user experience.

For further information, please contact:

Akash Batra (email: akash.batra@fleishman.com) /

Shruti Arora (email: shruti.arora@fleishman.com)

Fleishman-Hillard

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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