Goa, India – Philips, a leading health and wellbeing company, today unveiled its new range of advanced consumer products in the personal care, domestic appliances and mother and child categories. Developed around the unique and changing needs of the Indian consumers, the new ranges are a perfect blend of local insights, global technology, designs and promises to delight the Indian consumers.
Adding onto its strong personal care portfolio of grooming products, Philips announced the unveiling of two new epilators for women - Philips Satinelle Soft Sensitive and the entry level Philips Lady Shaver. To make style and fashion more affordable and available for youngsters, the new epilators come at an affordable price range and also promise to keep skin beautifully smooth for weeks. With in-built innovative features, the epilators promise a quick and smooth depilation experience and a soft, silky skin in just one stroke. In addition, Philips also announced the launch of a new range of hair styling products – Philips Salon Air stylist Ceramic curler and the Philips hair straightener. The value straightener comes with ceramic plates for smooth gliding and shiny hair and gives you perfect salon results. With the instant heat feature you are ready with straight silky hair in minutes!
A recent research revealed that 68% consumers buy personal care products from cosmetic stores. Thus, Philips launched an exclusive cosmetic/beauty channel in top 8 metros last year to tap this channel. To strengthen its in-store conversion and preference shares, weekend demos were conducted across modern trade chains as well as Type A outlets, leading to a significant jump in sell-outs.
Philips, to drive its connect to 55% of India - the youth, is driving the online medium strongly. It launched a month long online- on ground activity, titled the 'Groom-Vroom Challenge’. The activity got men to upload their pictures on a webcam-enabled touch screen kiosk on which they could create various facial styles; the creator of the coolest look could win 5 Yamaha RX-1 bikes. The aim was to generate maximum participation by reaching out to the male walk-ins in the store. Mumbai and Bengaluru were specifically selected for this activity based on a consumer research process, which showed that these two markets have huge potential for the category to grow.
With the guiding principle of promoting baby’s well-being and giving parents the flexibility to care for their growing baby, Philips AVENT, announced the launch of a new international range of products for toddlers. The new range includes magic cups, combined steamer & blender; and the microwave steam sterilizer. Philips AVENT is the Mom’s no.1 choice in UK as these products support a mother’s choice and give her the assurance of effective products that are both flexible and designed to support her and her baby. Philips derived these insights by closely observing and researching the way the lives of women in urban cities are shaping up and by investing heavily in talking to midwives, breastfeeding advisors, nursing professionals, neonatologists and pediatricians to design premium quality products. Internationally, Philips AVENT has several patents to its credit:
- 1st electric steam sterilizer
- 1st non-surgical treatment for inverted nipples
- 1st toddler cup to integrate with an entire feeding system – interchangeability is still an AVENT advantage
Commenting on the new range, Anjan Bose, Business Head & VP, Consumer Lifestyle, Philips India Ltd., said, “Globally and in India, Philips Consumer Lifestyle delivers products and solutions based on four platforms: Interactive Living, Healthy Life, Home Living, and Personal Care. These platforms are the basis of Philips’ continued commitment to understand consumers’ lifestyle needs in the domain of Health and Well-being and to deliver on Philips’ brand promise of ‘sense and simplicity’. This year we are taking Philips Consumer Lifestyle much further, developing advanced solutions that reflect the consumer’s holistic interest in better well-being. Philips products are designed around our users and aim to improve people’s lives – every day.”
Realizing the needs of Indian homemakers and addressing the women who are always struggling for a kitchen solution which gives continuous and undisrupted performance, Philips has launched the new range of value segment mixer-grinders from the daily collection range which is a dependable kitchen solution delivering consistent performance, always. They are easy to use, durable with world class design and have a compact design to fit into smaller Indian kitchens. Along with this, Philips announced the launch of a new value segment juicer that comes with an extra-large feeding tube that can swallow fruit and vegetables whole, without chopping it. With an extra large juicing capacity and an inbuilt unique micro mesh filter the juicer makes more juice in one go. It also has a juice jug that keeps juice fresh for longer and lets you enjoy a healthy drink anytime.
Sound has always been an integral part of the Philips heritage, and it is Philips’ continued obsession with delivering authentic sound that has made it so well respected among sound-lovers. Philips offers a complete range of home products like – home theatres, sound bars & home audio systems and on the go products like - GoGear MP3 & MP4 players, headphones sports range accessories & other accessories. The 2011 range of Philips audio products is a perfect example of Philips’ efforts to offer the best combination of great sound quality and design, at every price point.
Mr. Bose, commenting on the wide range of new introductions from Philips said, “With these additions to our existing range, customers have a broad and exciting choice and we as Philips successfully touch every aspect of their life, both at home and beyond. At Philips our aim is to bring forth fresh concepts and innovative approach based on in-depth local Indian consumers insights; the current range of products embodies these strategies. He further added, “Philips uses cutting-edge technology, stylish products and designs in creating new propositions to the customers constantly. Last but not least, our marketing strategy is designed to make such propositions relevant to young and aspiring consumers.”