Philips addresses the issue of health problems due to poor indoor air quality


Launches Air Purifiers for India

April 3, 2014

Bangalore, India: As part of Philips’ commitment to deliver meaningful innovation in personal health and well-being, Philips introduced a new category in its Consumer Lifestyle portfolio – Air – with the launch of three variants of Air Purifiers designed to manageindoor air quality. These products can help to improve the lives of those suffering from allergies or respiratory problems - good indoor air quality can help prevent such issues from occurring or worsening.

At the launch today, Mr. A. Krishna Kumar, Vice Chairman and Managing Director, Philips India said, “The air we breathe is pivotal to our health and well-being, especially for children and people with respiratory problems. At Philips, we want toempower people to take control of the quality of air they breathe, providing advanced solutions that remove contaminants such as harmful gases, fine-dust and pollen and also general germs, bacteria and viruses.”

The World Health Organization’s (WHO) Global Action Plan for the prevention and control of noncommunicable diseases1 (NCDs), includes external air quality as one of the contributors to chronic respiratory diseases.According to other international studiesindoor air across the world is between 10-30 times more polluted than outdoor Air,and 80% of the world’s population breathes polluted air that exceeds the WHO prescribed level of Particulate Matter (PM). In India alone, the level of PM in indoor air is approximatelythree times higher than the WHO standard. In the national Capital of New Delhi, this level is upto ten times higher than the WHO standard.

“Controlling externalair pollution is the task of multiple stakeholders, including government, industry and individuals, but Philips Air Purifiers can help consumers to take action to improve the air theybreathe inside homes and offices,”adds Jayati Singh, Business Head – Air, Philips India.

The Philips Air Purifiers, with a unique VitaShield Technology, purify the air through a 4-stage filtration process removing 99.7% airborne particles. Philips VitaShield IPS also has a number of special new filters designed for specific environments like new homes.These filters are complemented with the Smart Sensor and light indicators that measure and show the air quality in a room. TheHealthyAir Protect and HealthyAir Lockwarn the userwhen the filter requires replacement.

VitaShield IPS is certified allergy-friendly by the European Centre for Allergy Research Foundation (ECARF), a foundation committed to improving the quality of life for allergy sufferers by identifying products and services that are allergy friendly.

Product Details:


Model No – AC4025
Ideal for an area of 30 sq. m.

Features:

Advancedfiltration system
Silent Sleep Mode
Healthy air protect alert for filter replacement
3-step fan speed settings
1/4/8 hours easy-to-set timer
Price: INR 16,995/-
Philips air purifier AC4025
 
Model No. – AC4014
Ideal for an area of 55 sq. m.

Features:

3-step LED indicators showing air quality level
Advanced filtration system
Silent Sleep Mode
Healthy air protect alert for filter replacement
3-step fan speed settings
1/4/8 hours easy-to-set timer
Price: INR 31,995/-
Philips air purifier AC4014
 
Model No. –AC4072
Ideal for an area of 30 sq. m.


4-step LED indicators showing air quality level
Advanced filtration system
Silent Sleep Mode
Healthy air protect alert for filter replacement
5-step fan speed settings
1/4/8 hours easy-to-set timer
Price: INR 39,995/-
Philips air purifier AC4072


1 Global Action Plan for the Prevention and Control of NCDs 2013-2020 - www.who.int/nmh/events/ncd_action_plan/en/

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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For further information, please contact:

Nirjhara Rastogi
Corporate Communications
Philips India Limited
Email: nirjhara.rastogi@philips.com

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