MP3/4-Player Claim Research on Sounds

June 15, 2011

Prepared for : Philips Consumer Lifestyle by Synovate India, May 2011


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Claim. The claim “84% of people who sit for the sound challenge prefer Philips GoGear” has been derived after conducting a detailed test, the content of the same is confidential and will be made available on specific request with justification. You may not, except as expressly agreed by us in writing, use this claim and the terms and conditions mentioned herein, including any information that you extract from this web site, for any commercial purpose whatsoever.


The claim has been derived after conducting the detailed test in the following manner:


Products used:


1. Philips MP3 Player (GoGear) and competitor’s Digital Media Player




Preference forPhilipsCompetition
Clear Sound83% (S)17%
Natural / Pure Sound75% (S)25%
Bass79% (S)29%
Surround/Spacious Sound79% (S)21%
Authentic Sound78% (S)28%
Overall (after test)84% (S)16%


Conclusion of the Test: After evaluation, the result derived regarding “Philips MP3 Player” was that 84% of people who sit for the sound challenge prefer Philips GoGear gives a Clear natural sound which is authentic sound as provided in this report.


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