Philips India set to enter the Limca Book of Records


100 mtrs of 37 different types of fabric ironed non-stop without changing the temperature settings

August 27, 2014

 

New Delhi – Philips India, a leading health and well-being company, today demonstrated the power of its innovative ‘OptimalTemp’ technology in irons by attempting a novel record to enter the Limca Book of Records. The record attempt involved ironing a grand ball gown made of 100 metres of cloth including 37 different fabrics in less than 120 minutes, without changing any temperature settings. The real challenge was to iron so many different types of fabrics without burning any of them, since no temperature setting changes were done. With this attempt, Philips India is set to successfully enter the Limca Book of Records.

 

Philips India attempted this record during the launch of Philips PerfectCare, which is India’s first steam generator with OptimalTemp technology, using two units of this ironing wizard.  The ball gown had a bodice made of sequined material, while the rest of the body was fashioned from smooth satin. The frills on the gown were made of 37 different types of fabrics ranging from Silk Velvet, Micro Velvet, Semi Velvet, Rossi 90Gms, Rossi 75Gms, Pure Linen, Cotton Crush Satin, Georgette Lace (Crush), Lycra, Matka Cotton, Pure Cotton, Matka Silk, Seudley Net, Organza Silk 25Gms, Organza Silk 80Gms, Poly Georgette, Tapta, Poly Dupion, Croma, Suede, Satin Gani, Cotton Cadavi, Terry Vile, Cotton Viscous, Cotton Lycra, Semi Satin Lycra, Velvet, Pure Cotton Linen, Semi Gorgette, Satin Gorgette, Pure Silk, Poly Chandari, Heavy Lycra, Fur, to Crepe.

 

This magnificent gown was 8ft 6inches in height with the frills having a diameter of 10ft 6inches for the 1st circle, 16ft 3inches for the 2nd circle, 20ft 6inches for the 3rd and 25ft 6 inches for the 4th circle. Despite the intricacies and delicate nature of the fabrics, the gown was ironed non-stop without changing any temperature settings. The PerfectCare irons glided comfortably from one fabric to the other without any burning of damage to any of the fabrics. The record attempt was taken up as the ultimate ironing challenge to prove the mettle of Philips’ patented ‘OptimalTemp’ technology which the PerfectCare irons offer. This technology eliminates the need for any temperature control, making sure that no matter what the fabric, there is zero chance of the garment getting burnt.

 

Commenting on the occasion, Mr. ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “Innovation is at the heart of everything we do and the newly launched Perfect Care iron is yet another testament to this commitment. Our consumer insights show that burning their favorite or most expensive garments is a persistent fear for most people. Neither can they completely trust the neighborhood Dhobi, nor the domestic help, not even themselves when they iron. PerfectCare eliminates that fear because you just can’t go wrong with its technology. There is no temperature control, and it has a powerful steam generator which will make sure that it gives you perfect ironing without any chance of burning.”

 

Philips India is the market leader in Garment care and offers over 30 different products across its portfolio of dry and steam irons. The PerfectCare is the latest technological innovation in the Garment Care space and is the first ever steam generator to enter the Indian market.

 

Priced at MRP 23,495/- the new PerfectCare is available at modern trade outlets and traditional retail stores.


About the product:

Philips PerfectCare Aqua iron with Pressurised steam generator
  • One perfect setting for all your clothes
    • OptimalTemp: The perfect combination of steam & temperature
    • 100% easy to use, no adjustment required
    • 100% safe on all ironable garments, even the most delicate like silk, cashmere, wool, polyester
    • 100% fast on all fabrics, no other iron is faster
    • Tested and approved by independent textile experts

  • Fast and powerful ironing
    • Up to 5 bars of steam pressure for fast ironing
    • Continuous steam up to 120 g/min & Steam boost 220 g

  • Comfortable ironing
    • Large 2.2L fully visible water tank ensuring long hours ironing without refill of water tank
    • Light 1 kg iron always safe on all fabrics
    • Easy De-Calc, hassle free & effective anti-scale system
    • New SteamGlide soleplate is Philips premium soleplate
    • Lock your iron to the steam generator securely and carry your appliance easily

Product specifications:

  • Fast & powerful crease removal
    • Soleplate: SteamGlide
    • OptimalTemp Technology
    • Steam output
    • Continuous steam output: 120 g/min
    • Steam boost: 220 g
    • Vertical steam
    • Pressure: Up to 5
    • Steam tip
    • Power: 2400 W

  • Easy to use
    • Water tank capacity: 2200 ml
    • Filling and emptying water: Extra large filling hole
    • Refill any time
    • Safety auto off
    • Storage solution: Carry lock
    • Hose storage: Hose storage compartment
    • Power cord length: 1.8 m
    • Hose length: 1.6 m
    • Safe for all fabrics: Even for delicates like silks
    • Low water alarm
    • Heat-up time: 2 min
    • Cord freedom (swivel): 180 degree cord freedom

  • Sustainability
    • ECO setting: 20% energy reduction

  • Calc management
    • Suitable for tap water
    • Calc clean solution: Easy De-calc
    • Calc clean reminder

  • Technical specifications
    • Product dimensions: 36.2 x 27 x 26.3 cm
    • Weight of iron: 1 kg
    • Weight of iron + base: 4.5 kg


Price: MRP 23,495/-

Giving final touches to the gown with Philips PerfectCare Iron

The Philips PerfectCare Aqua pressurised steam generator iron

For further information contact:

Nirjhara Rastogi
Philips India
E-mail: Nirjhara.Rastogi@philips.com

 

Ashish Trivedi / Aastha Jindal
Avian Media
ashish@avian-media.com / aastha@avian-media.com

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About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and employs approximately 113,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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