Philips India expands male grooming portfolio in India; enters Skincare category for Men


Introduces Philips VisaPureMen range of skin-cleansing gadgets for men

August 28, 2016

New Delhi, 28 August, 2016 – Philips India, the brand that has transformed the styling and grooming habits of youth in India, is now adding a new dimension to male grooming. The company has now entered men’s skincare market by launching the internationally acclaimed VisaPureMen range in India. VisaPure is a range of face-cleansing brushes designed for different skin types and cleansing needs. These brushes offer up to 17000 power bristles and can clean skin up to 10 times more than simple facewash.

 

Mr. ADA Ratnam, President – Personal Health, Philips India, said, “It is no secret that men today are extremely conscious about how they present themselves, and are looking for skin-friendly solutions. They are investing both time and money on personal grooming, including maintaining healthy skin. Our foray into Men’s Skincare is therefore a very important and strategic progression. Consumers can not only groom their facial hair safely with our existing skin-friendly gadgets, they can now keep their skin clean, healthy and radiant as well, thanks to our VisaPureMen range.”

Interesting facts:
 

  • 70% of Indian Urban Men claim to visit a salon; 30% of them claim to visit the saloon at least twice a month
  • Over 45% men are dissatisfied with their skin condition, with Fairness, oil control, protection from pollution followed by sun protection being the leading needs.
  • Over 79% men feel the need for a separate skincare product for Men

The VisaPureMen is designed to purify your skin from all signs of dullness, giving you radiant glowing skin every day. Its dual motion technology cleans your skin up to 10 times better than a simple facewash, which is the daily cleaning ritual for most people. The vibrating function breaks up dirt and dead skin cells and rotating function sweeps impurities away. The large cleansing brush with 17,000 power bristles offers superior reach to clean even those areas of the face which the hands can't reach to remove oil, dirt and dead skin cells thoroughly, leaving your skin clean and smooth. The VisaPureMen can be paired with the sensitive brush which offers deep cleansing for sensitive skin and the deep pore cleansing brush which offers extensive cleaning and is suitable for people who are exposed to lots of pollution and grime during the day.

 

Over the years, Philips has created brand new categories in the market including beard trimming, and bodygrooming for men, depilation for women and many more. It has been leading the change from manual to electric grooming – a faster, easier and more skin-friendly routine for the modern man.

With the latest technology and innovation, Philips Personal Care range of styling gadgets allow consumers to create their own personal style, or keep up with the hottest trends in grooming. Philips offers electronic shavers, face cleansing brushes, trimmers, hair clippers and bodygroomers for men; and a range of hairstyling gadgets including dryers, straighteners, and stylers as well as an extensive range of epilators for women. Philips Personal Care, is endorsed by three young and popular stars; Varun Dhawan for Philips Shaving; Arjun Kapoor for trimming and bodygrooming; and the fashionable Alia Bhatt for Philips Beauty.

 

Philips VisaPureMen is available across traditional and modern retail outlets as well as leading e-retail portals, priced at INR 3995/-. The additional brushes can be purchased for Normal brush – INR 650/-, Sensitive brush – INR 750/- and Deep pore cleansing brush – INR 800/-

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. The company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Headquartered in the Netherlands, Philips' health technology portfolio generated 2015 sales of EUR 16.8 billion and employs approximately 69,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.