Philips and ACC Address the Growing Demand for Minimally Invasive Cardiology Interventions by Showcasing Hybrid OR Solutions at ACC 2010

March 11, 2010

Atlanta, USA – Royal Philips Electronics (NYSE: PHG, AEX: PHI), in partnership with the American College of Cardiology (ACC), spotlight the growing need for minimally-invasive interventions to address a spectrum of cardiac conditions, such as structural and degenerative heart issues. The need to reduce invasive surgical interventions and complication rates is driving innovations in minimally invasive approaches. Philips and ACC will jointly showcase the Hybrid OR Suite, a solution that combines in one room the equipment needed to perform both open and endovascular cardiac procedures. Built out of combined efforts by Philips and its network of alliances, the Hybrid OR Suite will help advance how clinicians attend to patients in cardiac procedures. The Hybrid OR Suite will be demonstrated at this year’s annual meeting of the American College of Cardiology, March 14-16.

 

Traditionally, X-ray imaging is used to navigate cardiac interventions performed in a cardiac catheterization (cath) lab. In recent times, importance has grown for 3D ultrasound imaging in visualizing complex structures during interventions. A Hybrid OR Suite combines the sterility and instruments of a traditional operating room with the X-ray and ultrasound imaging systems and radiation shields of a cath lab.

 

"Using live 3D TEE ultrasound, we can view the anatomy without incisions or surgery," said Roberto Lang, M.D., director of Noninvasive Cardiac Imaging Labs at the University of Chicago Medical Center. "It provides 3D images unlike those from other technology, to help clinicians place therapeutic devices."

 

The cutting-edge Hybrid OR configuration not only provides hospitals with a room that is flexible enough to handle a wide variety of treatments and procedures, but it also helps clinicians from a variety of specialties to collaborate.

 

"Multidisciplinary care is gaining broader acceptance as hospitals and healthcare institutions combine approaches and evolve in their delivery of cardiac care," said Henry Solomon, M.D., chief medical officer for business development at the American College of Cardiology. "Rooms equipped to support both open surgical and minimally invasive endovascular approaches, such as the Hybrid OR, are designed to meet the specific needs of clinicians when they are called upon to perform difficult procedures."

 

The Hybrid OR Suite on display at this year’s ACC is well-suited to enable clinicians to perform a full range of endovascular, percutaneous and open procedures. Percutaneous procedures enable physicians to utilize minimally invasive catheter-based interventions to treat patients that may be too sick or frail for open interventions, such as in valve replacement surgery.

 

"The patient is happy, the procedure is less invasive and the collaboration between the cardiologist, the cardiac surgeons and industry—with Philips providing the technology—has made that possible," said Valluvan Jeevanandam, M.D., chief of Cardiac & Thoracic Surgery at the University of Chicago Medical Center.

 

Philips’ Hybrid OR Suites are customized for customer needs and designed using an advanced 3D architectural planning tool that provides prospective customers with a visual rendering of possible room configurations. From high-quality, high-resolution, multi-modality imaging with advanced 3D software to support confident decision-making, to surgical tables, lighting and other equipment considerations, the full scope of equipment combinations is assessed.

 

"Philips Healthcare is committed to improving patient outcomes by providing solutions to care providers that enable procedure evolutions and enhance collaboration amongst specialties to treat a wider patient population," said Joris van den Hurk, vice president of Cardiology Care Cycles for Philips Healthcare. "Our developments in the Hybrid OR space, on display at ACC, illustrate these possibilities and also detail how best-of-breed technology providers can work together to foster patient-focused care."

For further information, please contact:



USA/Europe: Steve Kelly, Senior Public Relations Manager
Tel: +1 425-487-7479
E-mail: steve.kelly@philips.com

USA/Europe: Heidi Wilson, Senior Public Relations Manager
Tel: +1 978-659-7302
E-mail: heidi.wilson@philips.com

Asia Pacific: Kitty Kwan, Region Public Relations
Tel: +852 2821 5796
Email: kitty.kwan@philips.com



About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.66 Billion (EUR 30.3 billion) in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 160,900 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.newscenter.philips.com/in_en .



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